Explain that SEM results grow over time, balancing short-term wins with sustainable gains. Set realistic milestones, emphasizing testing, data collection, and optimization phases. Provide regular progress reports showing metrics beyond ROI, such as engagement and conversion trends, to highlight value and build trust while working toward long-term performance goals.

Este tipo de alinhamento dever ser feito sempre antes mesmo de fechar o contrato, alinhar os prazos necessários para que a estratégia comece a tracionar com todo o seu potencial e para que as ferramentas superam o período de aprendizagem é essencial para acalmar os animos.

It depends on what exactly you are hoping to achieve. And who you are speaking with. For every request they are presenting I will offer the possibilities. It reminds me of a story about Walt Disney. Disney was not someone who liked being told "No." or "That's not possible." He eventually become close with someone who used a different strategy. He wouldn't say that it wasn't possible but "here are the obstacles that are preventing that from happening." By presenting data and creating milestones you can help your client understand what they should expect. Creating these realistic expectations can ensure that the customer is understood and satisfied.

Managing a client’s demand for instant SEM ROI requires clear communication and realistic expectations: 1) Educate on Timelines: Explain that SEM results often take time. Share typical ROI timelines based on industry standards. 2) Show Early Wins: Highlight initial metrics like clicks, impressions, and CTR to demonstrate progress. 3) Set Milestones: Break goals into short- and long-term phases, focusing on awareness first, then conversions. 4) Use Case Studies: Show similar client timelines to provide realistic expectations. 5) Communicate Regularly: Keep clients updated with frequent check-ins to review progress and any adjustments. This approach helps clients see the SEM journey, building trust for sustainable results.

To manage a client's demand for instant SEM ROI, set clear expectations from the start. Explain that SEM results take time to optimize, as factors like keyword competition, bidding strategies, and ad relevancy need continuous adjustments. Offer a phased approach, showing short-term wins such as improved impressions or click-through rates, while explaining that conversions may take longer. Regularly report on key metrics like clicks, CTR, and CPC to demonstrate progress. Educate the client on industry norms and the iterative nature of SEM. Lastly, be transparent about challenges and adapt strategies to show ongoing efforts toward achieving their goals.