Community feedback clashes with your CSR strategy. How do you navigate this delicate balancing act?

Listening to communities is paramount, especially in a manufacturing setup where it becomes not only crucial but, in a way, mandatory. During the initial years of intervention, it may be beneficial to prioritize initiatives aimed at maintaining harmony and buying peace. As time progresses, gradually shifting focus towards a comprehensive Corporate Social Responsibility (CSR) strategy can yield better results. However, striving for a perfect balance—100% focus on CSR strategy with minimal attention to community feedback—can be an unrealistic and utopian goal. Instead, it is vital to continuously engage with and listen to the communities, ensuring their needs and feedback are integral to shaping and refining the CSR efforts.

Listening vs active listening! Feedback coming from community, office setting etc. can be used for redefining the project which shall lead to better outcomes. Establishing the channels & taking the constructive feedback helps a lot in a long run. Working for the community while working with the community helps achieve the desired goals

Proper use of participatory planning methodologies and techniques with the potential stakeholders and beneficiaries. Transparency when coming to available budget to implement community project and/or programmes. The budget should be known by the beneficiaries to mitigate expectation. Ownership of the Plan is eminent, which means the plan should be as comprehensive as possible including other programmes funded at the community level either with other donors, the government or contribution from the communities.

La gestion de conflit va demander 2 qualités essentielles voir 3 oups :) Le courage car il faut se mettre autour de la table et parfois reconnaitre que nous avons pu nous tromper ou omettre qq chose bref il va falloir échanger, parler et s'engager. L'intelligence émotionnelle afin d'acceuillir les tensions, désaccords et réclamations de fa?on factuelle et non émotionnelle. Enfin analyse et adaptabilité afin de revoir le plan, améliorer ce qui a été défini et au final porter les projets de fa?on à ce qu'ils soient éfficaces dans l'eco système

Community voice needs to be heard carefully and there are many participatory processes and techniques through which this can be dealt at the community level. Revisiting those are equally important at regular intervals. Community awareness programs and different events/celebrations are important to tackle them at different levels.

A grievance redressal mechanism helps develop and inform a corporate social responsibility (CSR) strategy by identifying key community issues and concerns, ensuring CSR initiatives are aligned with actual needs. It enhances stakeholder engagement and trust through transparent communication, leading to more effective and relevant CSR projects. Feedback from grievances also guides adjustments and improvements in CSR activities, ensuring they deliver meaningful impact. Additionally, insights from the mechanism can shape CSR policies, making them more responsive and responsible, ultimately fostering better community relations and sustainable development.

Los encargados de la estrategia de RSC deben considerar: 1. Recopilar toda la información posible. La información es un activo muy valioso, pues es la materia prima del análisis y la base de cualquier argumento posterior. Asegúrate de tenerla completa. 2. La información se analiza y se acomoda: - ?Cuál es la situación' - ?Cuáles son los antecedentes? - Posibles escenarios - Consecuencias a corto, mediano y largo plazo. Antes de involucrar a las partes interesadas, considera tener posibles soluciones, esto facilitará el proceso, aunque también es valioso considerar varios puntos de vista para formularlas. El análisis debe ser preciso pero también rápido. A nadie le gusta esperar por soluciones.

La partie analyse et définition ou re définition des actions va demander une reflexion et une prise de décision afin d'embarquer toutes les parties prenantes et atteindre les objectifs définis visant à soutenir des ODD avec un impact devant être évalué et re évalué régulièrement !

Stakeholder engagement is crucial when creating and implementing CSR initiatives. Developing a comprehensive stakeholder engagement plan is essential, including those with the power to influence and those interested in the project. This approach helps identify the right level of engagement and communication strategies for various stakeholders.

Impliquer les parties prenantes oui mais définir des POC (pont of contact) afin de minimiser le Nb d'intervenants. La collaboration doit permettre d'aborder tout les sujets et notamment les désaccords sans pointer du doigt qui que ce soit mais en intégrant la dimension équipe à savoir on définie ensemble on vis les succès ensemble ce qui implique que les problématiques doivent aussi être vécus avec le collectif et surtout solutionné !

Les objectifs et la stratégie doivent être réétudié lors des revues qualité annuelle. L'idée n'est pas de se précipiter dans la révision des grands axes mais de pouvoir agir sur les engagements opérationnels afin de mesurer l'éfficacité des actions La révision interviendra dans un 2nd temps

Course corrections to the project strategies by visiting the project's theory of change are required at intervals. These can be done post 6 months, 1 year or so as per the requirements of the project. Post Implementing revised strategies, quick feedback and monitoring visits are required to witness the change and move further. It's important to document the qualitative anecdotes of the community voices while taking the feedback as a proof of the same. It's all about the bottoms up approach rather than working top-down.

Les grands chantiers demandent du temps et c'est pour cette raison que les stratégies et politiques qualité sont définis sur de longues périodes. Mettre en oeuvre les changements nécessite une vision claire et un engagement de toute les parties prenantes. L'information et la formation doivent être récurrentes et régulières pour servir l'efficacité, la veille et le développement.

The first thing I would suggest is engaging in open dialogue with the community to understand their concerns. Reassess your CSR strategy to identify areas of alignment and conflict. Adjust the strategy to better reflect community needs while maintaining core company values. Implement pilot projects to test new approaches and monitor results. Regularly communicate updates and gather feedback to ensure the strategy remains responsive and effective.

Results are not visible quickly and thus, has to be measured at different intervals through number and qualitative ones. The whole process is dynamic in nature.

Hoy en día ya hemos ido un paso más allá de RSC Estamos en la era ESG - Environment - Sustainability - Governance Si algunos de los contenidos de la comunidad no sigue las directrices ESG efectivamente hay que usar dos herramientas - Comunicación - Datos sobre el impacto sobre la ESG de la compa?ía de los contenidos de la comunidad. Porque “el dato mata al relato” Y, a partir de ahí, se pueden tomar decisiones