A brand scandal has shaken your influencer partnerships. How do you regain their trust?
When a brand scandal disrupts your influencer partnerships, it's crucial to act swiftly and thoughtfully to regain trust. Here’s how you can navigate this delicate situation:
How would you handle a brand scandal affecting your partnerships?
A brand scandal has shaken your influencer partnerships. How do you regain their trust?
When a brand scandal disrupts your influencer partnerships, it's crucial to act swiftly and thoughtfully to regain trust. Here’s how you can navigate this delicate situation:
How would you handle a brand scandal affecting your partnerships?
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Prioritize Transparent Communication: Swiftly acknowledge the issue, apologize sincerely, and outline specific steps to rectify the situation. Share this information with influencers directly, demonstrating empathy and commitment to resolving the crisis.
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No two scandals are the same and solutions should meet the particular problem. Having said that, as soon as you are aware communicate openly and transparently to the degree required. Understand their concerns will differ from yours, the degree to which they have “skin in the game” will depend on duration/proximity and value of relationship. Communication is key. Have a call, understand where they are at. Check the contract, but consider whether you need to pause/end any campaign or whether it needs to change to reflect the issues (address or ignore). Brand damage might trigger an exit in the contract. Check. There is a tendency to urgency during a crisis, but understand before action. Know what is reversible and what not.
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When a brand scandal disrupts influencer partnerships, it’s crucial to approach the situation thoughtfully. Instead of rushing influencers to address the issue, I recommend taking a strategic pause. Focus on feeded PR and SEO efforts to rebuild the brand’s reputation and improve its standing on Google. Paid PR can help shape the narrative and ensure the brand is on the right track. Take around 2 months to focus on these efforts before involving influencers. Once the reputation is restored, influencers can speak positively without risking their audience’s trust.
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Acknowledge the Issue: I take responsibility for the situation, offering transparency and clear communication about what happened and the steps being taken to fix it. Apologize and Show Accountability: I provide a sincere apology to the influencers, letting them know I understand the impact on them and our partnership. Implement Changes: I ensure corrective actions are in place to prevent similar issues from occurring in the future, demonstrating that we're committed to making things right. Reaffirm the Value of the Partnership: I emphasize how much I value their support and the role they play in the brand, reinforcing our mutual goals and long-term relationship.