Last updated on 2024年8月25日

A board member questions your donor story's tone. How can you ensure your message resonates effectively?

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When a board member questions the tone of your donor story, it's a crucial moment to reflect on the message you're sending. Your story is the bridge between your organization's mission and the potential donors who can help you achieve it. To ensure your message resonates effectively, you need to align your story with the values and interests of your audience, while maintaining the authenticity of your organization's voice. This means crafting a narrative that not only highlights the impact of donations but also connects emotionally with your audience, encouraging them to become a part of your cause.

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Dan Drucker

Empowering Fundraisers with Real-World Strategies | Live Virtual Workshops for Lasting Donor Connections & Renewed…

1 Listen Carefully

Listening is the first step in ensuring your donor story resonates. When a board member critiques the tone, take it as valuable feedback. Engage in a dialogue to understand their concerns fully. Perhaps they feel the story is too urgent or too mild, too general or too specific. By actively listening, you can gauge whether these concerns are personal preferences or if they might be indicative of a larger issue that could affect donor perception and engagement.

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Michael Lawrence

CAO Disabilities Org | Mentor to Nonprofits, Fundraisers
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Absolutely need to listen to that Board Member and engage in conversation. That being said we need to be also inviting leadership and stakeholders to that conversation around our story and message. Don't wait for the critique to come. Harness the great minds and people who really do care about your organization.

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2 Reflect on Tone

After listening, reflect on the tone of your story. Is it hopeful, desperate, or authoritative? Your tone should match both your organization's brand and the expectations of your donors. Consider whether the language used is accessible and whether it might inadvertently alienate or patronize your audience. The right tone will make your audience feel included and important to your cause, not just as donors but as partners in your mission.

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3 Assess Content

Next, assess the content of your donor story. Does it accurately represent the issues you're addressing and the impact of the donations? Make sure the story is clear, concise, and compelling. It should provide enough context to inform new donors while also offering a fresh perspective to repeat supporters. The content should inspire confidence in your organization's ability to effect change and demonstrate the value of every contribution.

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4 Revise Strategically

If revisions are necessary, approach them strategically. Don't just make changes to appease one board member; ensure that any alterations will improve the overall effectiveness of your story. Revise with your target audience in mind, and consider how the changes will affect their perception and willingness to donate. It's a balancing act between staying true to your mission and adapting to ensure maximum engagement.

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Michael Lawrence

CAO Disabilities Org | Mentor to Nonprofits, Fundraisers
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Yes it's the longstanding balance between being mission-driven and donor-driven and that relates to how we curate our messaging and story too. It's always worth thinking about communities of one. Regularly, while we hope to have a centrally agreed mission, goal, message and story, fundraisers need to know their audience including the veteran donor and the new prospect so that we can speak to them where they are.

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5 Test and Gather Feedback

Before finalizing any changes, test the revised story and gather feedback from a diverse group. This could include other board members, volunteers, or a focus group from your donor base. Their insights will help you understand how your message is received from multiple angles and will guide you in fine-tuning the story to ensure it strikes the right chord with as many people as possible.

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6 Implement Changes

Finally, once you have gathered feedback and are confident in the revisions, implement the changes to your donor story. Monitor how these adjustments impact donor engagement and be prepared to make further changes if necessary. Remember that storytelling is an evolving process, and staying attuned to your audience's reactions is key to maintaining an effective and resonant narrative in your fundraising efforts.

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Dan Drucker

Empowering Fundraisers with Real-World Strategies | Live Virtual Workshops for Lasting Donor Connections & Renewed Purpose
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It's always good to test and iterate, not just with board members but with your colleagues, donors, prospects, etc. Also consider having impacted members of the communities you serve tell their stories directly. That can be so much more impactful than having someone tell it for them.

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Jim Eskin

Founder at Eskin Fundraising Training, LLC
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Fundraisers must have credibility with everyone, especially with their family of board members who are being challenged to lead by example with gifts of time, talent and treasure. Speak to the board member privately and candidly ask what their concerns are. Probe for understanding their perspective. Then calmly and slowly share everything you know about the donor that culminated in the resulting tone. See if the board member has more questions. How fact-based and reasonable are the board member's concerns? Determine how legitimate their concerns are and if any adjustments are genuinely warranted. In the final analysis, the board might not be right, but they are always the board member. Respect, reason and transparency must carry the day.

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A board member questions your donor story's tone. How can you ensure your message resonates effectively?

1

2

3

4

5

6

1 Listen Carefully

2 Reflect on Tone

3 Assess Content

4 Revise Strategically

5 Test and Gather Feedback

6 Implement Changes

Fundraising

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A board member questions your donor story's tone. How can you ensure your message resonates effectively?

1

2

3

4

5

6

1 Listen Carefully

2 Reflect on Tone

3 Assess Content

4 Revise Strategically

5 Test and Gather Feedback

6 Implement Changes

Fundraising

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感谢您的反馈

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