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How can you use feedback to improve your communication skills in outside sales?

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Feedback is essential for any sales professional, but especially for those who work in outside sales, where face-to-face interactions with prospects and customers are crucial. Feedback can help you identify your strengths and weaknesses, improve your pitch and presentation skills, and build trust and rapport with your clients. However, feedback is only useful if you know how to receive it, process it, and apply it to your communication strategies. In this article, we will share some tips on how to use feedback to improve your communication skills in outside sales.

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Ginniee Sahi, MS, MBA

Leader AWS GenAI Global Sales I Gen Z AI Advisor UC Berkeley and FXN I Ducatisti???

1 Why feedback matters

Feedback is an essential process of providing and obtaining information about your performance, behavior, and results. It can come from various sources, such as your manager, peers, customers, or even yourself. Depending on the purpose and tone of the message, feedback can be positive, negative, or constructive. It is beneficial because it can help you learn from your mistakes and successes, enhance your skills and knowledge, adjust your approach and tactics, align your goals and expectations, and ultimately boost your confidence and motivation.

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Ginniee Sahi, MS, MBA

Leader AWS GenAI Global Sales I Gen Z AI Advisor UC Berkeley and FXN I Ducatisti???
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Let me share an example, like role-playing with colleagues or mentors is crucial for enhancing communication in outside sales. It allows for practicing various sales scenarios, like pitches and objection handling, in a controlled setting. This practice helps understand diverse customer mindsets and tailor communication effectively. The immediate feedback received focuses on refining communication style, message clarity, and persuasiveness, enabling rapid skill improvement. Such exercises are vital for preparing for real-world client interactions and developing adaptable communication strategies.

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2 How to receive feedback

Receiving feedback can be difficult, particularly when it is negative or unexpected. To improve your ability to receive feedback, it is important to listen actively and attentively without interruption, arguing or defending yourself. Show your appreciation and gratitude for the person who gives you feedback and express your interest and willingness to learn and improve. Take some time to process the feedback and evaluate its validity, relevance, and usefulness from the perspective of the feedback giver. Once you have considered the feedback, decide on actions to take to address it and set SMART goals to track your progress.

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Ginniee Sahi, MS, MBA

Leader AWS GenAI Global Sales I Gen Z AI Advisor UC Berkeley and FXN I Ducatisti???
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In outside sales, effective communication is enhanced through feedback. Actively seek client feedback after interactions, using digital surveys for structured insights. Encourage teams to engage in regular peer and managerial reviews, offering diverse perspectives on sales approaches. Embracing a growth mindset is crucial; see feedback as a constructive tool for continual improvement and learning. This holistic approach refines communication strategies, driving sales success.

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3 How to ask for feedback

Sometimes, you may not receive enough feedback or the feedback you receive may not be specific or helpful. In that case, you can ask for feedback proactively and strategically. When doing so, choose the right person and time; someone who has observed your performance, has relevant experience and knowledge, and can provide honest and constructive feedback. Make sure to explain why you want feedback, what aspects of your communication skills you want to improve, and what kind of feedback you are looking for. Demonstrate that you are genuinely interested in learning and improving by being open and receptive to the feedback given. Accept it as an opportunity to grow and develop, rather than fishing for compliments or validation.

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Ginniee Sahi, MS, MBA

Leader AWS GenAI Global Sales I Gen Z AI Advisor UC Berkeley and FXN I Ducatisti???
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In outside sales, as a leader, asking for feedback can be more challenging than giving it, yet it's essential. Engage clients post-interaction with targeted questions like, "How clear was my product explanation?" or "What improvements can I make?" Opt for digital surveys to gather structured feedback on communication and satisfaction. Foster an environment that encourages honest, constructive responses, demonstrating your dedication to continuous improvement. This proactive approach not only bolsters communication skills but also strengthens team alignment and client relationships.

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4 How to use feedback

Feedback is only valuable if you use it to improve your communication skills in outside sales. To get the most out of feedback, you should identify patterns and themes in the feedback, seek guidance and support from mentors or coaches, practice and experiment with different techniques or styles, and monitor and measure your communication outcomes. For example, if you receive feedback that you are good at building rapport but need to work on your objection handling, you can ask for advice or resources from your manager and practice with role-playing or simulations. Track your performance before and after the feedback to measure any improvement or change. Ask for feedback again to see if you receive different results.

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5 How to give feedback

As an outside sales professional, you may also have the opportunity to give feedback to others, such as your colleagues, team members, or partners. Giving feedback is a great way to build relationships, share best practices, and foster collaboration. To be effective, the feedback must be timely and specific with examples and evidence to support it. Additionally, it should be positive and constructive with a respectful tone. It should also be realistic and actionable with clear and concrete suggestions that can be implemented. Through effective feedback, you can learn from your experiences, enhance your skills, and achieve your sales goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use feedback to improve your communication skills in outside sales?

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1 Why feedback matters

2 How to receive feedback

3 How to ask for feedback

4 How to use feedback

5 How to give feedback

6 Here’s what else to consider

Outside Sales

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How can you use feedback to improve your communication skills in outside sales?

1

2

3

4

5

6

1 Why feedback matters

2 How to receive feedback

3 How to ask for feedback

4 How to use feedback

5 How to give feedback

6 Here’s what else to consider

Outside Sales

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