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Last updated on 2024年7月17日

Balancing stakeholder demands in R&D: How do you uphold your product vision amidst the chaos?

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In the fast-paced world of product research and development (R&D), it's a common challenge to maintain the integrity of your product vision while also satisfying the diverse demands of stakeholders. Whether you're dealing with investors, team members, or customers, each group has its own set of expectations and requirements that can potentially pull your project in different directions. The key to success lies in finding a balance between staying true to your original concept and adapting to the valuable feedback and needs of those invested in your product's success. Here's how you can navigate the complexities of stakeholder demands without losing sight of your core vision.

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Dr. Thomas Grimm-Bosbach

Growth Forge: Think - Grow - Build

1 Understand Needs

Understanding the needs and motivations of each stakeholder is crucial in R&D. You need to actively listen and empathize with their concerns, whether they are focused on return on investment , product functionality , or market fit . By acknowledging their priorities, you can better navigate conflicting demands. This doesn't mean acquiescing to every request, but rather integrating feedback that aligns with your product's goals and explaining trade-offs when necessary. Clear communication is essential here, as it helps build trust and ensures that stakeholders feel their input is valued.

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Dr. Thomas Grimm-Bosbach

Growth Forge: Think - Grow - Build
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Meiner Erfahrung nach kann man die Stakeholder und ihre Argument ganz einfach kategorisieren. Für den Vertrieb ist es immer zu teuer und zu kompliziert, für den Finanzbereich zu wenig Umsatz und Marge und für die Produktion zu viele Lieferanten und Produktionsschritte. Ich neige hier eher dazu, bereits eine Produktidee darauf abzuklopfen, ob sie den (denkbaren) Anforderungen genügt und den Produktmanager dies in die initiale Pr?sentation an die Stakeholder schon einzubauen. Dann diskutiert man nicht mehr auf der allgemeinen Ebene, sondern konkret über pr?zise Anforderungen, die dann mit einbezogen werden k?nnen - oder eben auch nicht.

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2 Prioritize Inputs

Not all stakeholder inputs are created equal when it comes to R&D. You must learn to prioritize feedback based on its potential impact on your product's success. Consider creating a hierarchy of needs that aligns with your product roadmap and vision. This approach allows you to weigh the importance of each suggestion against your strategic goals. By doing so, you can make informed decisions that contribute to the product's progress while diplomatically managing less critical inputs that may not serve the larger vision.

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3 Set Boundaries

Setting clear boundaries is pivotal in R&D to prevent stakeholder demands from derailing your product vision. It's important to establish what is negotiable and what is not. Be transparent about the non-negotiable core aspects of your product that define its identity and purpose. This clarity helps manage expectations and prevents scope creep—a common issue where features or requirements are added without corresponding increases in resources or timeframes, leading to project overruns.

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Dr. Thomas Grimm-Bosbach

Growth Forge: Think - Grow - Build
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Der Trend, eine eierlegende Wollmilchsau zu fordern, ist nach wie vor ungebrochen und wenn man nicht genau erkl?rt, was die Entwicklung leisten kann, dann sind die Entt?uschungen schon vorprogrammiert. Ich warne aber auch davor eine Art "Standardprogramm" abzuspulen mit zugesagten Leistungen und den Rest dann auszuschlie?en. Besser ist es einen Minimalumfang zu definieren und zus?tzliche Optionen mit Aufwand und Ergebnis dazuzufügen. Dann ist allen klar was es mindestens gibt und was man darüber hinaus machen k?nnte - und zu welchem Preis. Ich bin 100% sicher, dass Steve Jobs seinen Entwicklern nicht gesagt hat, er wolle ein Telefon, dass die Leistung eines PCs hat, sondern dass sie sich auf ein Featureset geeinigt haben.

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4 Foster Collaboration

Fostering a collaborative environment is vital for balancing stakeholder demands. Encourage open dialogue and co-creation sessions where stakeholders can contribute ideas in a structured manner. This not only generates a wealth of diverse perspectives but also ensures that everyone feels ownership over the product's direction. By involving stakeholders in the development process, you can harness their expertise and insights while steering the project in line with your vision.

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5 Navigate Politics

Office politics can often influence R&D projects, with stakeholders pushing for their own agendas. It's important to navigate these dynamics carefully. Build alliances and understand the influence landscape within your organization or industry. Use these insights to advocate for your product vision and negotiate compromises that benefit the project. Remember, your ability to manage relationships and politics can be just as important as your technical skills in ensuring your product vision comes to fruition.

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6 Adapt Strategically

Finally, strategic adaptation is key in balancing stakeholder demands with your product vision. The R&D landscape is dynamic, and being too rigid can be detrimental. Be prepared to pivot when necessary, but do so strategically. Assess the long-term implications of any changes and how they align with your vision. Adaptation should be a thoughtful process, not a reactionary one, allowing your product to evolve while maintaining its core purpose and integrity.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Balancing stakeholder demands in R&D: How do you uphold your product vision amidst the chaos?

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3

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1 Understand Needs

2 Prioritize Inputs

3 Set Boundaries

4 Foster Collaboration

5 Navigate Politics

6 Adapt Strategically

7 Here’s what else to consider

Product R&D

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Balancing stakeholder demands in R&D: How do you uphold your product vision amidst the chaos?

1

2

3

4

5

6

7

1 Understand Needs

2 Prioritize Inputs

3 Set Boundaries

4 Foster Collaboration

5 Navigate Politics

6 Adapt Strategically

7 Here’s what else to consider

Product R&D

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