Balancing market trends and brand values with your team: How can you stay true to your brewery's identity?
In the dynamic world of craft brewing, it's essential to navigate the delicate balance between adhering to market trends and maintaining your brewery's unique identity. Your brand values are the bedrock of your business, setting you apart in a crowded marketplace. Yet, staying relevant means being attuned to what beer enthusiasts crave. It's a dance of authenticity and adaptation that requires careful choreography with your team to ensure every new brew reflects who you are as a brewery while still hitting the notes that resonate with your audience.
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Brent R. Mekosh CFP?, CEPA?, CIMA?CERTIFIED FINANCIAL PLANNER ? Professional, Certified Exit Planning Advisor, and Certified Investment Management…
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