Provide transparent and verified audience data, including reach, engagement, and demographic breakdowns. Demonstrate how your platform integrates across other channels (web, social, mobile) to expand overall reach. By addressing concerns with data, case studies and flexibility, you can build confidence and drive advertiser investment.

Approach with swagger and confidence to spark a prospect's interest in your media proposal and platform solutions. You've worked with many clients in their space and have a proven track record. Showcase your deep understanding of their industry and challenges, and present your solution as the clear path to success. Highlight unique insights and data that back your proposal, emphasizing the measurable value you can bring to the table. Be assertive yet approachable, and make the conversation engaging by painting a vision of what success looks like for them. Anticipate and address their concerns head-on, showing confidence in your ability to deliver results. Your energy and belief in your proposal will help inspire their trust and excitement.

You can convince advertisers of the reach of your platform, through a mix of data - presented in a clear and compelling way - and by showing a willingness to establish broader partnerships with advertisers that offer more than just standard advertising. Moreover, reach is great, but engagement is better. Platforms where more interesting and interactive advertising units can be implemented often have higher engagement rates and could be something that convinces advertisers of the value of your platform. Work with advertisers to utilise your platform for more bespoke, targeted campaigns, including interactive advertising units, advertorials, features, sponsorship opportunities, events and competitions - making the advertiser part of process

Share detailed audience demographics, engagement metrics, and case studies showcasing successful campaigns. Highlight how your platform targets specific segments and delivers measurable results, such as increased conversions or brand visibility. Offer transparency through third-party analytics to build trust, and consider offering test campaigns or promotional pricing to mitigate their initial concerns.