You've launched a new product innovation. How can you effectively gather feedback from customers?

Indeed gathering feedback via surveys is useful. Once you launch the product, roll-out a survey within the app or via email, ask some basic questions (Quant mostly) and seek if some of them would be interested to get on a telephonic survey for a qualitative feedback where you deep dive I to the product and get more insights.

I believe one of the best ways to make feedback effective is by encouraging it from as many users as possible. The best strategy to promote this is by rewarding users who provide that feedback. This can be done in various ways, ideally using a gamification model to make the feedback process more engaging and realistic.

To gather feedback on your new product, you can use a few simple methods. Start by sending short surveys through email or inside the product itself. Social media polls are a quick way to ask for opinions too. For more detailed insights, try talking directly with customers in short interviews. You can also ask for reviews on platforms like Amazon or Google. In-app feedback options, like pop-ups, help collect real-time thoughts. Another great idea is creating a group of early users to test the product and share their experience. Don’t forget to track customer support channels for any feedback or concerns.

To effectively collect feedback on a newly launched product innovation, it's essential to employ a multi-channel approach that reaches customers where they are most engaged. Start by utilizing post-purchase surveys and follow-up emails that ask specific questions about the user experience and satisfaction. Social media polls, online reviews, and dedicated feedback forms on your website can also offer valuable insights

Listen to your users! User testing is a crucial component of any product's lifecycle. It's essential not only after launch but throughout the development process, from testing low-fidelity prototypes to the final product. User testing helps to understand if a product is truly making users' lives easier. If so, you've succeeded. But if not, there's always room for further innovation.

Apesar de ser mais arcaico, eu sou muito adepto à fazer um hands-on com o cliente presencialmente. Costumo fazer visitas presenciais para dialogar com os usuários, usar junto com eles e caputrar percep??es. Apesar de pesquisas por amostra trazerem dados importantes, n?o abro m?o do face to face.

Additionally, consider setting up focus groups or offering early adopters incentives to provide in-depth feedback. Listening to customer feedback through both quantitative data (such as ratings) and qualitative insights (such as open-ended responses) will help you identify strengths, areas for improvement, and potential new features to enhance the product.

Analyze support tickets and inquiries. Trends in complaints or frequently asked questions can reveal areas of improvement for your product, helping you proactively address user pain points.

While addressing internal skill gaps through upskilling and strategic partnerships is crucial, engaging customers directly can provide invaluable insights. Create a dedicated forum or message board for customer feedback, allowing users to post, discuss, and vote on suggestions. This crowdsourced approach not only helps prioritize features but also fosters a sense of community and customer investment in your product's evolution. Actively moderate and engage with this forum to maintain productive discussions. Use insights gained from customer interactions to guide your team's skill development and innovation focus.

Conducting observational interviews is one of my favorite ways to gather feedback on a new product innovation. Witnessing research participants engage with your product reveals valuable explicit and implicit feedback. Learning their likes and dislikes, points of delight and points of confusion, and aspects of usability and accessibility, can all be teased out in a thoroughly conducted interview.