Networking is only the first step. But it's what you do next that builds your brand. How to leverage social media after networking: 1. Engage immediately - connect and express gratitude. 2. Share relevant content to showcase your expertise. 3. Highlight key interactions to solidify connections. Consistent follow-up turns brief encounters into lasting relationships.

When I'm at an event, I try and make a point to network and meet as many people as I can. But this is only the first step to building that relationship and strengthening your personal brand. I reach out to everyone I met usually within 48 hours on their LinkedIn messages and interact with any post that they do about the event I met them at. That way, it reminds them where we met, puts my contact information in front of them, and also lets them know I really appreciated meeting them! Usually this leads to another interaction via messaging, comments or looking forward to seeing them at the next event. Remaining authentic is key, and bringing in something fun you chatted about is also a great way for them to remember you.

It's simple: Reach out on social media and ask, "How can I help you outside of just making a connection with each other?" Powerful networking results from an exchange of value. Offer to make other connections or introductions, offer to be available for advice or perspectives. Heck, give a vacation tip if asked. Truly effective networking is NOT transactional "Hey, can I connect with you?". Truly effective networking is based on relationship building. Be a value to others first.