You’ve just launched a new product. How can you ensure it will sell?

2 Gather feedback

Feedback is essential for understanding your customers' needs, preferences, and satisfaction. It can also help you identify gaps, opportunities, and challenges in your product development and delivery. You can collect feedback from various sources, such as surveys, interviews, focus groups, reviews, testimonials, or social media. You should aim to gather feedback from different stakeholders, such as your customers, partners, donors, or staff. You should also seek feedback at different stages of your product lifecycle, such as before, during, and after the launch.

3 Analyze data

Once you have collected feedback, you need to analyze it to find patterns, insights, and recommendations. You can use different methods and tools to analyze your data, depending on the type, quantity, and quality of the data. For example, you can use descriptive statistics, charts, graphs, or dashboards to summarize and visualize your data. You can also use inferential statistics, correlation, regression, or hypothesis testing to explore and explain your data. You should also compare your data with your goals and benchmarks to assess your performance and impact.

4 Implement changes

Based on your data analysis, you should identify and prioritize the changes you need to make to improve your product and increase your sales. You should also plan how you will implement the changes, who will be responsible for them, and what resources and time you will need. You should also communicate the changes to your customers and other stakeholders, and explain how they will benefit from them. You should also monitor and evaluate the effects of the changes on your product and sales.

5 Share results

Sharing your results is a great way to showcase your product's value and impact, and to attract and retain your customers and supporters. You can use different formats and channels to share your results, such as reports, stories, videos, podcasts, blogs, or newsletters. You should also tailor your results to your audience's interests and expectations, and use clear and compelling language and visuals. You should also invite feedback and questions from your audience, and acknowledge their contributions and feedback.

6 Learn and improve

Feedback and evaluation are not one-time activities, but ongoing processes that help you learn and improve your product and sales. You should always be open to feedback and willing to make changes based on evidence and data. You should also celebrate your achievements and successes, and recognize your challenges and failures as opportunities to grow and innovate. You should also seek new sources of feedback and data, and use them to inform your decisions and actions.