You’ve been running a Lead Generation campaign. How do you know if it’s successful?

The definition of "successful" for a lead generation campaign depends on your specific goals. But there are some general metrics you can look at to gauge its effectiveness: Lead Quantity - The most basic measure is the number of leads generated. Did the campaign bring in a significant number of potential customers? Lead Quality - Not all leads are equal. Are the leads qualified, meaning they have a genuine interest in your product or service and fit your target audience? Cost Per Lead - How much did it cost to acquire each lead? ++ Additional Factors: 1. What were you hoping to achieve with the campaign? Brand awareness? Increased website traffic? More webinar signups? 2. How well are you converting those leads into sales?

Let data decide. You can start by researching industry standards as a starting point. Next track your metrics. Look for correlations of success and failure as opportunities to improve and cut costs on campaigns that are not working. Continually look for ways to cut costs and increase conversion rates. Conduct regular tests of different strategies at a smaller scale and increase their scale if they succeed.

Hey fam! ?? CPL's your cash-to-lead lifeline. ?? It's simple: spend less, score more leads = winning! ?? A low CPL? You're a budget boss. ?? High CPL? Time to strategize. ?? Compare it to industry norms, competitors, or your past wins to level up. ?? Be the CPL king! #LeadGen101 #MarketingMagic

I mentioned this in another blog but your cost per lead is a huge indicator into the success of your lead generation efforts. Not always, but often a high CPL can be tied back into the targeting for the ad or the structure. If your audience is too broad, it will be hard to personalize ads to optimize your conversion rates and as a result, you'll pay for it with a higher CPL.

One way you can optimize for lead quality is to look at timing and the typical sales process for that particular lead. For example: Many companies change vendors at different quarters. Depending on the industry that you're in, it may make more sense to promote certain content types around specific quarters when you know that leads are shopping around.

It takes time to gather the data so you know what your lead times are, conversation rate and when to trust your gut about a not so good fit for your business. Having a decent CR system (in my case a spreadsheet it's not fancy) definitely helps me have a birdseye view on my leads and tracking certain behaviours helps me make informed decisions on how good a fit they are

There are several metrics to track: - Quality of Leads: qualified based on our Ideal Customer Profile (ICP) criteria, Enterprise accounts, Potential ticket size, relevant Buyer Personas that are sourced, Roles, etc. - Quantity: how many qualified opportunities are tracked in a monthly/quarterly time. - Lead Sources: among all of the leads that are sourced from certain campaigns, check and review which campaigns are performing and generating the best results.

LinkedIn generates 90% of the leads in my business. Referrals are also a great source of leads too. My email list is growing and engaged and it is a lovely feeling when somebody comes through my website to buy! Tracking is key so you know where best to spend your time and where you need to improve.

We always start with, “Did it achieve an ROI and drive revenue for the business?”. A lead generation campaign’s goal is to drive revenue for the company, starting with the ROI always points to the health of the campaign for the business. This includes the average close rate from the sales team too, which is critical for us to know to forecast the amount of leads we need to hit the revenue goals. From there the metrics above can be reviewed to continue to investigate a low performing campaign or continue to improve to continue to drive more revenue for the business.