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How can you use a layoff as an opportunity to develop new skills?

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Losing your job can be a stressful and demoralizing experience, especially if you have invested a lot of time and energy into building your brand. However, it can also be an opportunity to reevaluate your career goals, learn new skills, and expand your network. In this article, we will share some tips on how to use your layoff as a chance to grow as a brand manager and prepare for your next move.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator |…
Mamello SAGO

PR Creative
Alexandra ?? Lazarenko

IUI Honors Student | Finance + Accounting Major | LinkedIn Poll Lady ??

1 Assess your strengths and gaps

The first step is to take stock of your current skills, knowledge, and achievements as a brand manager. What are your core competencies and unique selling points? What are the areas that you need to improve or update? You can use tools like SWOT analysis, skill gap analysis, or online assessments to identify your strengths and weaknesses. This will help you focus on the most relevant and valuable skills that you can develop or enhance during your layoff.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator | Faculty at BMA | I help companies deliver ROI-positive Commercial Programs
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Turning a setback into a stepping stone: 1. Self-Reflection: Take a breath and assess. What skills do you lack? What do you want to learn? 2. Online Learning Platforms: Dive into the vast ocean of online courses. Platforms like Coursera, Udemy, or LinkedIn Learning offer a buffet of options. 3. Networking: Connect with professionals in your desired field. Attend virtual events, join online communities, and soak up knowledge like a sponge. 4. Volunteer or Freelance: Offer your skills pro bono or take on freelance gigs. It's not just about learning; it's about applying what you've learned in real-world scenarios.

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Aaron Osafo

ACIM CIM-UK | MBA MARKETING | Innovative Marketing Strategist | Business Development Strategist | Enhancing Connie-Avoi's Reach in the Leather Goods Industry |
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Each employer has weaknesses or areas of imperfection. It's important for the employer to evaluate their skill sets in order to identify areas in which they require improvement when facing a layoff. By identifying skill gaps, this helps the individual concentrate on improving those areas. A layoff offers a chance to carefully assess current skills for gaps or opportunities for improvement, since materials and skill needs in any industry are always changing. This procedure necessitates reflection and a sincere evaluation of your advantages and disadvantages. It is possible to figure out which of your skills need improvement in order to meet the demands of your industry or career path by taking the time to reflect on your abilities.

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2 Choose your learning path

The next step is to decide how you want to learn new skills or update your existing ones. There are many options available, depending on your budget, time, and preferences. You can enroll in online courses, webinars, or podcasts that cover topics related to brand management, such as strategy, design, analytics, or communication. You can also read books, blogs, or articles that offer insights and best practices from experts and peers. Alternatively, you can pursue a certification, diploma, or degree program that can boost your credentials and credibility as a brand manager.

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Mamello SAGO

PR Creative
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Being proactive by making that cut throat decision, coupled with self-awareness, possessing willingness, self-accessment through self-SWOT, being real realistically, being open to constructive critisism, bold leaps of faith, seeking the necessary mentors, crafting new goals, behaviours to achieve what you need to address with regards to you truthfully, authentically and genuinely...opens new possibilities. Monitoring your milestones with humility, gratitude, love, kindness, gentleness, patience and zest for life by running your own race and not competing or comparing oneself with others through pressure diffusion leads to peace, calmness and decluttering mentally, emotionally, financially, Spiritually, physically, health-wise career-wise??

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3 Apply your learning to real projects

The best way to learn new skills is to put them into practice. You can use your layoff as an opportunity to work on personal or professional projects that showcase your brand management abilities. For example, you can create or update your portfolio, website, or social media profiles to reflect your brand identity and value proposition. You can also offer your services to a non-profit organization, a startup, or a friend who needs help with their branding. This will help you gain experience, feedback, and exposure while building your portfolio.

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Alexandra ?? Lazarenko

IUI Honors Student | Finance + Accounting Major | LinkedIn Poll Lady ??
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The incredible thing about social media is that you can leverage it to demonstrate continuous learning via real-world projects. Over the 2024 Spring Break, for instance, I wrote a 41-page report about pet insurance marketing strategies that I posted to the projects section of my LinkedIn profile. It is also advisable to showcase your skills in real-world contexts, such as offering to implement a digital book-tracking system at the library where you volunteer if you are a laid-off marketing analyst. Doing so will show employers that you are still developing and implementing vital skills instead of allowing them to atrophy without a boss breathing down your neck.

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4 Network with other brand managers

Another benefit of learning new skills is that you can connect with other brand managers who share your interests and goals. You can join online communities, forums, or groups that focus on brand management topics and trends. You can also attend virtual or in-person events, workshops, or conferences that offer networking opportunities. Networking can help you learn from others, exchange ideas, and discover new opportunities. You can also use your network to ask for referrals, recommendations, or introductions to potential employers or clients.

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5 Update your resume and LinkedIn profile

The last step is to make sure that your resume and LinkedIn profile reflect your new skills and achievements. You can use keywords, phrases, and examples that highlight your brand management expertise and value. You can also add any certificates, diplomas, or degrees that you have earned or are pursuing. Additionally, you can update your headline, summary, and skills sections to showcase your brand personality and goals. Don't forget to ask for endorsements, testimonials, or recommendations from your network to validate your skills and credibility.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use a layoff as an opportunity to develop new skills?

1

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3

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6

1 Assess your strengths and gaps

2 Choose your learning path

3 Apply your learning to real projects

4 Network with other brand managers

5 Update your resume and LinkedIn profile

6 Here’s what else to consider

Brand Management

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How can you use a layoff as an opportunity to develop new skills?

1

2

3

4

5

6

1 Assess your strengths and gaps

2 Choose your learning path

3 Apply your learning to real projects

4 Network with other brand managers

5 Update your resume and LinkedIn profile

6 Here’s what else to consider

Brand Management

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