You've been laid off from your job. How can you use this as an opportunity to build your personal brand?

Your competitive advantage will be seen in the target market. Introducing you to others and acquaintances by customers happens because of the competitive advantage of quality, price, packaging, and compliance with market demand, which will be the main factor of your branding.

What I have done since my resignation is this. I live in Turkey and In a culture that personal branding is not supported, there is a huge place for newcomers. What I did so far below: 1. My job is mainly B2B marketing for Turkish exporters. Linkedin is the key to reach them. 2. I optimized my Linkedin profile and share daily qualified content. 3. My shares on Linkedin is article, carousels, pdfs, media screening, YouTube lives from different countries. 4. I reached a company to organize an online foreign trade and marketing course. They promoted my education program and multiplied my authority in my expertise area. As a result, after 2 years I have been seen as a foreign trade and international marketing thought leader in Turkey.

I would say, it is the best time to start your personal branding! You have time now to understand what your strengths and weaknesses are! Pull in your socks as you have ample amount of time to work on your strenthgs!

Take the opportunity to learn new things, to update your skills. Take some time to rethink what you really want to do. What makes you happy. What drives and motivates you. Where can you make money doing what you like and what you are good at. Embrace the opportunity to go deep into knowing you better. You are much more than just what you do. See other ways to grow yourself as a professional and as a person. Try new things, outside your conform zone. Meet other professionals, seek for a mentor, if it makes sense for you. Enjoy the ride! Embrace this opportunity! Good luck!!

Well I would love to tell mass that accommodate your every strength and influence others with your best. Work passionately with your skills and do what your core competency allowed. It will assist a lot for your career growth path.

Personal branding is vital. Whether you’re in your ideal role or not, it’s important to focus on your online branding. Stay true to yourself and narrow in on your “native genius.” What are you best at? Make this your online presence. Offer your expertise to colleagues and brands pro bono. Most importantly, build a following with your presence. How would businesses use your expertise? Reverse engineer this and create content with those search terms, keywords, and be relevant. Don’t forget, share your success and learnings. People will learn from your on line presence, just focus on helping others and you’ll be just fine.

One of the most overlooked strategies to update your profile is actually investing on a good photographer for your profile picture. Make sure to get a good shot as it’s your first impression with everyone who reaches your profile. Dress up and show your style.

One of the basic foundations of branding is to be seen a lot. So you must be present in all virtual spaces to be recognized as a famous and reliable brand. Be seen a lot and well so that your brand grows and becomes credible.

From my POV your online presence ALWAYS needs to be up to date! But now that you have more time on your hands, focus on refreshing your LinkedIn profile + personal website to reflect current skills and objectives. For me, it would mean ensuring my profile communicates my expertise in commercial marketing, business development, leadership and my role in driving business impact through innovation.

é essencial destacar suas conquistas, experimente criar e compartilhar conteúdo relevante que demonstre seu conhecimento e perspectiva única no marketing B2B. Isso pode incluir artigos, posts em blogs, vídeos ou outros formatos de mídia que posicionem você como uma autoridade em sua área.

I lost my job more than a year ago and due to my persona branding efforts and the content I create on LinkedIn that highlights my experience and passion I managed to get off the ground and land more than a job offer within couple of months. It’s not about submitting CVs anymore, it’s about showing the value you can add to any company.

Content doesn't only mean to write big and lengthy blogs! You can add value to your community by sharing valuable comments too! The only thing to do is START

Use a mixture of content types. Create your own written content, team up with someone with you share similar views and create content, take a topic and teach something about it in digestible chunks each day.

Your contents introduce your power and product to the market. Until people know anything about you, nothing will happen in your work. So, by producing appropriate and accurate content, you can introduce yourself to the market and make your advantages and capabilities known to others to help you in branding.

Leveraging a layoff as an opportunity to build your personal brand can be significantly amplified through the power of engaging with thought-provoking content. Focusing on sharing insights and perspectives that spark conversations within your industry is key. It’s not just about commenting or liking posts; it’s about adding depth to the dialogue. By reposting content with your own enriching commentary, you demonstrate an ability to engage critically with ideas, showing you’re not just consuming information but also synthesizing it and contributing to the knowledge pool. This approach positions you as a thought leader who not only stays abreast of industry trends but also influences discussions and perspectives.

Being laid off can result in feelings of shame and failure, even if you were laid off as part of a RIF or for other reasons you had nothing to do with. This can make reaching out to your network and community feel awkward - but reach out anyway! You will likely be surprised by how many people have been through this experience (especially in tech, especially recently) and how much solace and support comes from sharing your experience. Letting others know where you are in your career journey, and having honest conversations about your interests and what you might want to do next in your after-layoff life, can be eye opening. You might end up being inspired to head in a new direction, learn new skills, and yes, even find a job opportunity.

Branding is a time-consuming process. So, for this, you should look for a strong infrastructure and long-term relationships that require familiarity, friendship, mutual interaction. For this reason, greet the people who contact you by phone and establish a warm relationship so that a positive thing about you is created in their minds.

You cannot control what happens to you, but you can control your attitude towards it. I was laid off without any communication from one the biggest tech companies in the world. I opened my laptop and found I could not refresh Slack nor Outlook. An executive who was waiting to join a call says “your Zoom link is not working”. I feared the worst, wanted to cry, the terror demanded to be felt. Why did this happen to me? I decided to flip the script: “NO, this is FOR me. To learn a lesson.” So I ditched fancy slides, popped on tennis shoes, and silenced the victim mind by taking the call anyway. Outside on a walk. Under the blue sky. Breathe deep! Move with grace and gratitude. Understand that we are in a game. It will pay off in the end.

Reconnect with old colleagues and reach out to new contacts: Stay in touch with former coworkers and actively network with professionals in your field. Attend industry events, participate in online forums, and connect with people on LinkedIn. Offer help and build genuine relationships: Don't just network for personal gain. Be willing to offer your time and expertise to others, and build relationships based on mutual respect and support.

In my experience, engaging with your network is crucial when building your personal brand. This is a good opportunity to reconnect with your community. Approach your contacts with sincerity, expressing genuine interest in their lives and careers while sharing your own situation. Not everyone will reply, but the conversations that do happen can be invaluable. They can offer insights, keep you informed, and even aid in your job search. Be authentic and supportive in your interactions; people appreciate and respond positively to genuine engagement.

Keep in mind that 'new opportunities' could mean your favorite non-profit or community organization. Getting involved with your community can do two things. You can enhance your personal brand with different work and an intangible companies will seek. It also keeps you active while searching. Only searching can be exhausting and demoralizing. Being a part of something bigger helps your brand and your mental health!

Building your personal brand is something that you need to make a priority throughout your entire career, not just when you get laid off. You can take the time after getting laid off to reevaluate your priorities and pursue new opportunities that may have not seem natural previously. Important to assess where you are in your journey to decide where you want to go, and seek opportunities that will help you get there.

In the aftermath of a layoff, seeking new opportunities and challenges, such as freelance projects, consulting gigs, or speaking opportunities, becomes not just a pathway to recovery but also a chance to significantly broaden your skill set and professional experience. This proactive approach is about more than just filling the gap in your resume; it's an invitation to step out of your comfort zone and embrace growth in ways you might not have considered before.

Seek new and exciting opportunities to use my skills and abilities in way not appreciated by my former leadership. Also, to refine my leadership presence and influence.

Your knowledge of the latest updates and changes in the market, advertising opportunities, competitors, and the information required in your product will make you always be among the top brands and never decline.

Entlassen? Das ist die Chance Deines Lebens! Es ist ein Schock für jeden den dies betrifft. Jedoch ist es oft die Chance des Lebens! Kaum sonst h?tte man sich sonst mit diesem Gedanken befasst etwas vielleicht ganz Neues anzufangen! 1. Verbessere Deine Sichtbarkeit in allen sozialen Medien wie LinkedIn, Xing, ... 2. Aktualisiere Deine Daten und mache Deine Erfolge sichtbar. 3. Informiere Dein Netzwerk, dass Du etwas Neues suchst - es ist erstaunlich wie andere sich für Dich einsetzen. Fange unbedingt sofort mit diesen Steps an, um ins Handeln zu kommen. Der Erfolg wird sich rasch einstellen ??!

If you get laid off from your job, be strong. It will definitely not feel good for a while. Every situation that I was “let go” in was one step closer for me to building my own business (and over the years I’ve had 3 or 4) . Grieve the job and move on, let it go. Whether you decide to open your own business or look for a role within a company, you will and can do it. If you’re reading this I’d also advise try to save some money for a back up, I know that saving is hard. Even a little bit each month can give you peace of mind for if when a job loss might occur. It’s also known as F you money for that day when you've just had enough. Another good tool is a career coach. Use them, they can really help you figure it out.

I’ve taken opportunities for all types of reasons, but very few because I really believe in what we’re doing. Being laid off is a perfect time to “get back to center”. Understanding what you value, what inspires you, and what gets you excited about the world is a great start. After that, you can tailor your search for an opportunity that embodies those attributes. When you can be genuinely you, work and life just gets so much easier.

If got laid-off, know that things happen for a reason. Turn this challenge into a new door of opportunity and start working on yourself again. Learn that new skill that you want. Connect with people or CEOs on LinkedIn. Bring value to everyone until you find the ideal employer/client for you. Though the platform is pretty massive and saturated with amazing professionals (a possible competitor) but in my years of experience in this platform, the more value you bring, the more you can attract.

Change your perspective. When we think of being laid off, we often associate it with failure and negativity. However, it's essential to shift our perspective and view this time as an opportunity to develop the skills we've always wanted, take courses to improve our knowledge and connect with our offline and online network to look for other job positions. Sometimes, being laid off doesn't mean you are not good enough. It just means that you are not the right fit for that company.