登录查看更多内容

You're working on a website redesign. How can you make sure your SEM team is in sync with the design team?

由人工智能和领英社区提供技术支持

A website redesign can be a great opportunity to improve your online presence, user experience, and conversions. But it can also be a challenge for your search engine marketing (SEM) team, who needs to ensure that your site is optimized for search engines and paid ads. How can you make sure your SEM team is in sync with the design team and avoid losing traffic, rankings, and revenue? Here are some tips to help you collaborate effectively and achieve your goals.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Hana Kobzová

Pomáhám PPC expert?m z?stat v obraze | Zakladatelka PPC News Feed ?? | PPC specialistka na volné noze | Google Ads &…
Arslan Asghar

Certified Google & Meta Ads expert ?? Paid Media Specialist??? Ai-powered Performance Marketing Executive ?? All I do…
Arpan Banerjee

Google Ads Specialist | PPC - SEM

1 Involve your SEM team from the start

One of the biggest mistakes you can make is to leave your SEM team out of the loop until the redesign is done. By then, it might be too late to fix any issues that could affect your site's performance and visibility. Instead, involve your SEM team from the start of the project and let them share their insights, expectations, and requirements with the design team. This way, you can align your vision and objectives, avoid unnecessary changes, and save time and money.

添加您的观点

Hana Kobzová

Pomáhám PPC expert?m z?stat v obraze | Zakladatelka PPC News Feed ?? | PPC specialistka na volné noze | Google Ads & Sklik
举报内容
As soon as you have the initial wireframes for your upcoming website, make sure to share them with your PPC manager for feedback. Doing so sooner rather than later can significantly cut down on both time and costs, setting your website up for PPC success.

已翻译

赞
Arslan Asghar

Certified Google & Meta Ads expert ?? Paid Media Specialist??? Ai-powered Performance Marketing Executive ?? All I do is profitable Ads & Scaling ??
举报内容
To ensure our SEM team is in sync with the design team for the website redesign, we'll prioritize clear and open communication. Regular meetings where both teams can share progress, insights, and requirements will be crucial. Additionally, creating shared documents or platforms where both teams can access and update information will help maintain alignment. It's important that both teams understand each other's goals and constraints to work efficiently towards a cohesive website design that meets both SEM and user experience objectives.

已翻译

赞
Arpan Banerjee

Google Ads Specialist | PPC - SEM
举报内容
Hold regular cross-functional meetings to align on project goals, timelines, and key deliverables. Encourage open communication and collaboration between the SEM and design teams to ensure that website changes align with SEM objectives and maintain optimal user experience.

已翻译

赞
Tatiana Marques

Servi?os Web - #automa??odemarketing #ads #microsoftteams
举报内容
Colabora??o desde o início é fundamental: Inclua membros da equipe de SEM nas fases iniciais do processo de redesign. Isso permitirá que eles expressem suas necessidades e requisitos específicos em termos de estrutura, layout, navega??o e outros elementos relacionados ao SEO (Search Engine Optimization).

已翻译

赞
Emily Michalak

Building Successful Personal Brands for Over a Decade – Providing Mortgage Solutions with a Personal Touch | SEO Expert | Owner of Hidden Gem Communications Marketing Agency
举报内容
Involving your SEM team from the beginning of a redesign is crucial. Their insights can preemptively address performance and visibility concerns, ensuring the new design supports your marketing goals. Collaboration between SEM and design teams aligns objectives, streamlines the process, and avoids costly post-launch fixes. This proactive approach saves time, money, and optimizes your site for both users and search engines, ensuring a smoother transition and better overall results.

已翻译

赞

加载更多内容

2 Communicate your SEM strategy and goals

Your SEM team should communicate their strategy and goals clearly and regularly with the design team. This includes explaining how they plan to use keywords, content, landing pages, and ads to attract and convert your target audience. They should also provide data and feedback on your current site's strengths and weaknesses, and how the redesign can improve them. By communicating your SEM strategy and goals, you can ensure that the design team understands your needs and priorities, and creates a site that supports them.

添加您的观点

Emily Michalak

Building Successful Personal Brands for Over a Decade – Providing Mortgage Solutions with a Personal Touch | SEO Expert | Owner of Hidden Gem Communications Marketing Agency
举报内容
clear and ongoing communication between SEM and design teams is vital. By sharing strategies, goals, and insights on the current site's performance, the SEM team can ensure that the redesign aligns with marketing objectives. Highlighting how keywords, content, and landing pages will be utilized for targeting and conversion is essential. Providing data on the site's current strengths and areas for improvement helps the design team create a more effective, user- and SEO-friendly website. This collaborative approach guarantees that the final design supports and enhances SEM efforts.

已翻译

赞

3 Review and test the design before launching

Before you launch your redesigned site, you should review and test it thoroughly with your SEM team. This means checking that all the pages are properly optimized for SEO and PPC, that the site structure and navigation are user-friendly and logical, that the site speed and performance are optimal, and that the site is responsive and mobile-friendly. You should also test the site for any errors, broken links, or redirects that could affect your site's functionality and reputation. By reviewing and testing the design before launching, you can avoid any unpleasant surprises and ensure a smooth transition.

添加您的观点

Emily Michalak

Building Successful Personal Brands for Over a Decade – Providing Mortgage Solutions with a Personal Touch | SEO Expert | Owner of Hidden Gem Communications Marketing Agency
举报内容
Pre-launch review and testing with the SEM team are crucial to ensure SEO and PPC optimization, user-friendly navigation, optimal speed, and mobile responsiveness. This process identifies and rectifies any errors, broken links, or redirects, safeguarding your site's functionality and reputation. Thorough testing avoids post-launch issues, ensuring a smooth transition and maintaining a positive user experience and search engine ranking. It's a proactive step towards a successful site launch and long-term digital marketing success.

已翻译

赞

4 Monitor and measure the results after launching

After you launch your redesigned site, you should monitor and measure the results with your SEM team. This means tracking and analyzing your site's traffic, rankings, conversions, and revenue, and comparing them with your previous site's performance. You should also monitor and measure your paid ads' performance and ROI, and adjust your bids, budgets, and keywords accordingly. By monitoring and measuring the results after launching, you can evaluate the impact of your redesign and identify any areas that need improvement.

添加您的观点

5 Celebrate and reward your team's success

Finally, you should celebrate and reward your team's success after completing a successful website redesign. You should acknowledge and appreciate the hard work, creativity, and collaboration that went into the project, and share the positive outcomes and feedback with both teams. You should also reward your team with incentives, recognition, or perks that motivate them and make them feel valued. By celebrating and rewarding your team's success, you can foster a positive and productive work culture and encourage future teamwork.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Mohammad Hafeez Amin

Director at S.T. Future Tech | Transforming the digital space through the power of tech | Digital Marketing | Software Development
举报内容
I think it's important to start with both the teams onboard. - Arrange a meeting - Layout your vision - Encourage the SEM team to mention all that they have in mind - Let the design team take notes and work on a plan accordingly

已翻译

赞

Search Engine Marketing (SEM)

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're working on a website redesign. How can you make sure your SEM team is in sync with the design team?

1

2

3

4

5

6

1 Involve your SEM team from the start

2 Communicate your SEM strategy and goals

3 Review and test the design before launching

4 Monitor and measure the results after launching

5 Celebrate and reward your team's success

6 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

更多Search Engine Marketing (SEM)相关文章

更多相关阅读内容

You're working on a website redesign. How can you make sure your SEM team is in sync with the design team?

1

2

3

4

5

6

1 Involve your SEM team from the start

2 Communicate your SEM strategy and goals

3 Review and test the design before launching

4 Monitor and measure the results after launching

5 Celebrate and reward your team's success

6 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

查看其他技能