You're working remotely with a team. How can you keep everyone on the same page?

1 Define your brand identity

Before you start working on any project, you need to have a clear and shared understanding of your brand identity. What is your brand's purpose, mission, vision, values, personality, and voice? How do you want your brand to be perceived by your target audience? How do you differentiate your brand from your competitors? These are some of the questions that you should answer with your team and document in a brand guideline or a brand book. This will serve as a reference point for all your brand-related decisions and actions.

2 Set clear expectations and goals

Another key step to keeping everyone on the same page is to set clear expectations and goals for your team. What are the objectives and deliverables of your project? What are the roles and responsibilities of each team member? What are the deadlines and milestones? How will you measure and evaluate your progress and results? These are some of the questions that you should discuss with your team and document in a project plan or a scope of work. This will help you align your team on the same direction and avoid confusion and conflict.

3 Communicate regularly and effectively

Communication is essential for any successful team, especially when working remotely. You need to communicate regularly and effectively with your team to keep them informed, engaged, and motivated. You should use a variety of channels and tools to communicate, such as email, chat, video call, phone call, or social media. You should also choose the appropriate mode and frequency of communication depending on the purpose and urgency of your message. For example, you can use email for formal and detailed updates, chat for quick and informal questions, video call for brainstorming and feedback sessions, and phone call for urgent and sensitive issues.

4 Collaborate efficiently and creatively

Collaboration is another crucial aspect of working remotely with a team. You need to collaborate efficiently and creatively with your team to generate ideas, solve problems, and deliver results. You should use online platforms and tools that enable you to share files, edit documents, create designs, manage tasks, and track progress. You should also establish a workflow and a process that suits your team's needs and preferences. For example, you can use agile, scrum, or kanban methods to organize your work into sprints, tasks, and boards. You can also use tools like Google Drive, Dropbox, Slack, Trello, Asana, or Figma to collaborate in real time.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?