A feedback loop is a process that helps you and your partner collect, exchange, and act on feedback from each other and from your customers or users. It can help you improve your project quality, performance, and satisfaction, as well as build trust and rapport with your partner. A feedback loop consists of four steps: ask, listen, act, and follow up. You should ask for feedback from your partner and your customers or users at different stages of your project, such as during planning, execution, testing, and delivery. You should listen to the feedback with an open mind and a positive attitude, and acknowledge and appreciate it. You should act on the feedback by making any necessary changes or improvements to your project, or by explaining why you cannot or will not do so. You should follow up with your partner and your customers or users by informing them of the actions you took and the results you achieved, and by asking for more feedback. You can use various tools and methods to facilitate your feedback loop, such as surveys, interviews, focus groups, reviews, ratings, or analytics.