You're working with farmers in agribusiness. How can you communicate effectively?

Seja objetivo e compartilhe alguma informa??o nova e relevante. Agricultores costumam ser muito bem informados e ocupados, por isso é preciso que sua mensagem seja direta, clara e agregue valor ao trabalho dele. Essa comunidade tem alto senso crítico, ent?o prepare-se, leia, estude, vá fundo no assunto que deseja comunicar.

Your audience is important for you to understand and more to that is the location. The rural farmers need a more detailed, non-technical and simplified contents as many are not highly educated and their tools may be seen not sophisticated as such. That warrants communication should be simple. Have a group demonstration to show them apart from oral communication. Infographics will do a great job. The audience and the location matters in communication with farmers.

Na minha experiência, agricultores e pecuaristas est?o sempre ávidos em conhecer novas tecnologias que possam melhorar o controle e eficiência de suas opera??es. Apresente tecnologias novas, porém comprovadas, e sempre cite suas fontes para manter sua credibilidade.

Effective communication with farmers in Agribusiness, particularly in India, involves building relatability. Being mindful of cultural nuances, adapting language to be relatable, and showing genuine passion for agriculture fosters trust. Understanding local culture and demonstrating respect for traditions helps bridge the gap between a corporate background and the farming community, making communication more effective

Know your audience. Before you communicate with farmers, do some research on their background, needs, challenges, and goals. Try to understand their perspective, preferences, and pain points. Use this information to tailor your message, tone, and medium to suit their context and expectations. For example, if you want to introduce a new technology or service to a farmer, explain how it can solve their specific problems, save them time or money, or improve their productivity or quality.

Uma coisa muito importante é o vendedor n?o tomar a decis?o pelo cliente, lógico que ele pode expressar o contexto do mercado mas sem dizer "se fosse eu" Empatia é fundamental mas fique atento com os próximos decisores da familia que um dia chegará a vez deles, e você precisa ter a mesma empatia e sabemos o quanto as gera??es s?o diferentes. Em momentos de crise conhecer tudo o que seu produto tem de benefício faz a diferen?a, se n?o souber isso, n?o sai para vender.

Quanto mais objetiva e simples for a linguagem melhor. Os agricultores, como em qualquer atividade econ?mica, pensam em termos de rentabilidade e eficiência. Porém, seu ambiente de trabalho varia muito a cada localiza??o e clima, além da janela de luz do dia. O que torna o horário fator importante para balizar seu planejamento de tempo para cada reuni?o e apresenta??o de proposta. A aten??o a estes detalhes ajuda a criar rapport e deixar a comunica??o mais eficaz.

Always acknowledge farmers previous knowledge and effort with an applause so as to make them feel important and use every opportunity to speak about the innovation you are about to introduce. Identify the most impactful idea you want to pass to then and always respect their culture, religion and believe.

Always start your conversation with gesture of respect and wrap up with thanking them for their time and participation. Make them participative by asking them relevant question and encourage them to answer. It'll make two way communication.Once the stage is set,sharply come to your main message which you want to convey.

1. Understand their needs and challenges by actively listening to their concerns and goals in agribusiness. 2. Tailor communication to their level of expertise, using clear and concise language while avoiding technical jargon. 3. Build trust through transparent and consistent communication, providing relevant information, updates, and support to help them succeed in their agricultural ventures.

Devemos tomar muito cuidado com os vendedores "enceradeiras" aquelas antigas que ficavam rodando no mesmo lugar. Fala de mais e esquece de tirar o pedido. Responda com muita objetividade as perguntas do cliente, ele, normalmente da sinais através de gestos se esta contente ou n?o com a conversa. Se a conversa toda se estender através de alguma rede social, defina bem seu produto e com o CRM em m?os aponte no seu produto o que chama a aten??o do cliente.

Clear and concise also refers to your marketing materials. How would you rate your brochures from 1 to 10. If below an 8 then retain and qualified graphic designer. Your sales people need to feel confident in their presentations. Record their presentations then review with them individually weekly until they have pitch down well.

While addressing on a selected topic you need to crystal clear, fully aware of the situation, meaningful for audience in respect of their interest irrespective of keeping more subjective and detailed information gives a purposeful meaning.

If you are clear in your communication will help in getting the audience more closer rather than distracted, more connected more interested more satisfying more participative instead of being bored.

Conhe?a seu público e suas necessidades. Use uma linguagem simples e acessível. Mostre empatia e compreens?o. Seja transparente sobre quest?es relevantes. Ofere?a suporte e solu??es para problemas. Utilize diversos canais de comunica??o. Esteja aberto ao feedback e ajustes.

To get complete adoption one must be honest and reliable - the big secret is to say you don't know when you don't know and not make things up to save face. Then speedily go and find the correct answer.

As someone who works in the H-2A consulting industry, I would absolutely echo the need for honesty and reliability when working with growers. It's a demographic with a keen eye for puffery, sleazy salesmanship, and deflection. Trust is absolutely critical, and you can establish trust by being forthright and owning up to your mistakes. What growers really want is an honest broker. In the H-2A world, sometimes that means being candid about a problematic situation. There's a litany of potential compliance issues, and ultimately growers need to know that you're on their side and fully apprising them of the good, the bad, and the ugly so that they can make informed decisions and properly assess risks.

Always be transparent with them. Explain possible risk and mitigation plan if happen. Be profesional, approachable and problem solver.

Your true effort is required in respect being honest to the farming community for their honest opinion in respect of positive and affirmative solutions to their issues without any hesitation with a clear cut mandate on time and preparedness.

1. Understand their needs and challenges by actively listening to their concerns and goals in agribusiness. 2. Tailor communication to their level of expertise, using clear and concise language while avoiding technical jargon. 3. Build trust through transparent and consistent communication, providing relevant information, updates, and support to help them succeed in their agricultural ventures.

By engagement you can understand the basic requirements and by being collaborative you get the support from both sides by all means with a clean mindset and way forward in true sense.

Farmers meetings not over 25 st one time conducted on fields or in the evening at common points / in regional language / using media / having local connection/ keeping communication simple and understandable/ enduring the content leads to farmer’s benefit/ walk the talk through demonstration/ integrated marketing communications/ and clear messaging. Follow up on each meeting. Have local commitment to villages and their issues. Use influencers and opinion leaders to further your objectives.

It's important to respect farmers as experts in their fields (literally) and take on board their perspectives as well. Typically farmers know a lot about their local area, local history and demographics which are vital when building a successful agribusiness.

De novo aqui o CRM tem papel fundamental e influente, imagina se é um produtor diversificado com várias culturas tratadas através de piv?s centrais, como ser envolvente em tudo isso? o CRM vai alimentar todas as informadas geradas a campo para o bom analista avaliar a interatividade o cliente, sugerir técnicas de melhorias seja no manejo ou novidades que o mercado esta oferecendo.

Bring yourself to farmers' level. Wear what they wear (or something similar), eat what they eat (if there are no health implications) show you care about their culture. With this you create a sense of togetherness, showing farmers that you were once like them. Naturally, this strategy allows farmers to be more receptive to agricultural information.

Estoy muy de acuerdo con presentarse cercano al agricultor, que te sientan cercano, ser humilde y transmitir que la idea es formar un equipo de trabajo con el. Otro punto a considerar respecto de los servicios y apoyo tecnico. La mayoría de los agricultores tiene poco tiempo para investigar, aunque pueda tener las capacidades técnicas y agradecen las empresas que le puedan facilitar el acceso a información y nuevas tecnologías

Important to offer diversified financing for your products and services. Farmers need to have as many options as possible. If you need help with this we can have our finance department schedule a call. Another option to consider does your offering qualify for specific grants with your prospective farmers.

En uno de los congresos que asistí el en 2024 veo que muchos de los gerentes, directores y/o due?os de empresas agrícolas son los hijos, nietos o familiares de sus antecesores, ellos han marcado una diferencia, han entrado a otra dinámica de la agricultura, ahora además de la agricultura; originan, almacenan, hacen join, exportan y expanden en base a sus capacidades de mercado. Es importante compartirles esas experiencias para que invitarlos motivarse a trabajar con las nuevas generaciones que aun con poca experiencia tienen diferentes potenciales que se pueden aprovechar mejor hoy en dia para llegar a nuevas fronteras

Concordo muito em se apresentar como próximo do agricultor, fazendo com que ele se sinta próximo de você, sendo humilde e transmitindo que a ideia é formar uma equipe de trabalho com ele. Outro ponto a considerar em rela??o aos servi?os e suporte técnico. A maioria dos agricultores tem pouco tempo para investigar, embora possam ter as competências técnicas e sejam gratos às empresas que lhes possam proporcionar acesso à informa??o e às novas tecnologias.