You're working with a difficult client. How can you manage the situation without losing your cool?

1 Identify the problem

The first step is to understand why your client is being difficult. Is it because they have unrealistic expectations, poor communication skills, or a lack of trust in your expertise? Or is it because they are facing some external pressure, such as a tight deadline, a budget cut, or a competitor threat? Try to empathize with their situation and see things from their perspective. This can help you avoid taking their behavior personally and find the root cause of the problem.

2 Communicate clearly

The next step is to communicate clearly and professionally with your client. Avoid being defensive, aggressive, or passive-aggressive. Instead, use a calm and respectful tone and focus on facts and solutions. For example, if your client is unhappy with your SEO strategy, explain the rationale behind your decisions and how they align with their goals. If your client is unclear about the scope of work, the timeline, or the deliverables, clarify the expectations and the responsibilities of both parties. If your client is rude or abusive, set boundaries and let them know that you will not tolerate such behavior.

3 Document everything

The third step is to document everything related to your SEO project. This includes the contract, the proposal, the reports, the feedback, the revisions, and the invoices. Having a clear record of your work can help you avoid misunderstandings, disputes, and legal issues. It can also help you demonstrate your value and your achievements to your client. Make sure to keep your documents organized, updated, and accessible. You can use tools like Google Drive, Dropbox, or Trello to store and share your files.

4 Seek feedback

The fourth step is to seek feedback from your client regularly. Feedback can help you improve your SEO performance, address any issues, and build trust and rapport with your client. Ask your client for their opinions, suggestions, and concerns. Listen to their feedback and acknowledge their input. Thank them for their feedback and show them how you are implementing it or why you are not. You can also ask your client for testimonials, referrals, or reviews to boost your credibility and reputation.

5 Know when to walk away

The final step is to know when to walk away from a difficult client. Sometimes, no matter how hard you try, you may not be able to resolve the conflict or satisfy the client. In such cases, you may need to end the relationship and move on. Before you do that, make sure to evaluate the pros and cons of staying or leaving. Consider the impact on your finances, your reputation, your stress level, and your future opportunities. If you decide to walk away, do it gracefully and professionally. Inform your client of your decision, complete any outstanding work, deliver any final documents, and collect any payments. Thank them for their business and wish them well.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?