You're trying to reach Gen Z on social media. How do you craft a sales pitch that resonates with them?

To grab Gen Z's attention on social media, authenticity and engagement are key. Try these strategies to resonate with them:

- Tailor content to be mobile-first, as Gen Z predominantly uses smartphones for social media.

- Use visual storytelling with memes, GIFs, and short videos to keep the message relatable and shareable.

- Highlight brand values and commitment to social issues, as Gen Z prefers brands that align with their ethics.

What strategies have worked for you when connecting with Gen Z?