You’re tracking your competitors on social media. What’s the best tool to use?

1 What is social media analytics software?

Social media analytics software is a tool that helps you collect, analyze, and visualize data from various social media platforms. It can help you monitor your own social media performance, as well as your competitors'. You can use it to track metrics such as followers, likes, comments, shares, mentions, reach, impressions, clicks, conversions, and more. You can also use it to compare your results with your competitors' and benchmark your performance against industry standards.

2 Why do you need social media analytics software?

Tracking your competitors on social media manually can be time-consuming, tedious, and inaccurate. You would have to visit each platform separately, scroll through their posts, count their interactions, and record their data in a spreadsheet. You would also have to repeat this process regularly to keep up with the changes and trends. This would take a lot of your valuable time and energy that you could spend on creating and executing your own social media strategy. With social media analytics software, you can automate and streamline this process. You can access all the data you need in one place, in real-time, and in a visual and easy-to-understand format. You can also set up alerts and notifications to stay updated on any significant changes or events.

3 How do you choose the best social media analytics software?

When selecting a social media analytics software to track your competitors on social media, there are several factors to consider. Firstly, it should cover all the social media platforms used by you and your competitors, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. Additionally, the software should offer features that help you track and compare your competitors' metrics, such as follower growth, engagement rate, content performance, sentiment analysis, and influencer identification. Moreover, it should be user-friendly and intuitive so that you can easily set up your account and customize your dashboard and reports. Also important is the pricing model of the software; it should fit your budget and offer a fair and transparent pricing structure based on the number of profiles, platforms, users, reports etc. that you need. Finally, reliable and responsive customer support is essential in case you have any questions or issues with the tool.

5 What are the benefits of tracking your competitors on social media?

Tracking your competitors on social media can help you gain a competitive edge and achieve your social media objectives. Doing so can enable you to discover new trends and opportunities in your industry and niche, as well as understand your target audience better. You can also measure your performance against competitors and industry standards, optimize your social media budget and resources, and enhance your brand reputation and awareness. Ultimately, tracking competitors on social media can help you build trust and loyalty with your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?