You're torn between online and in-person networking events. How do you decide where to invest your time?

1 Online Pros

Online networking events offer convenience and a broader reach, allowing you to connect with professionals from around the globe without the constraints of travel. These events often provide a comfortable environment for those who may be introverted or less confident in a physical setting. The digital landscape also offers innovative tools for engaging with others , such as chat functions and breakout rooms, which can facilitate more in-depth conversations. When considering online events, weigh the benefits of accessibility and the opportunity to connect with a diverse set of individuals against the potential lack of personal touch.

2 In-Person Benefits

The tangible energy and personal connection of in-person networking events are unmatched. They allow for spontaneous interactions and the ability to read body language, which can lead to more meaningful connections. These events also often result in serendipitous opportunities, as being physically present in a shared space can foster a sense of camaraderie and mutual support. When evaluating in-person networking, consider the depth of relationships you can build and the immersive experience that can leave a lasting impression on potential contacts.

3 Your Objectives

Understanding your networking objectives is crucial in deciding between online and in-person events. Are you looking to establish a wide network or to deepen existing relationships? Perhaps you're seeking mentorship, partnerships, or new clients. Online events might be more suitable for casting a wide net, while in-person gatherings could be better for cultivating deep, long-term professional relationships. Reflect on what you aim to achieve through networking to guide your decision-making process.

4 Industry Trends

Your industry's networking culture can significantly influence your choice. Some sectors thrive on the digital front and are pioneers in virtual events, while others maintain a strong preference for traditional, face-to-face interactions. Research current trends within your industry to understand where your peers and potential collaborators are most active. Aligning with these trends can help ensure that you're present in the right spaces and able to engage effectively with industry leaders.