You’re thinking of starting a business in mobile technology. What myths should you be aware of?

1 Myth 1: You need to be a coder

One of the biggest myths about starting a business in mobile technology is that you need to be a coder or a developer. While having some technical skills can be helpful, it is not a requirement. There are many other roles and functions in a mobile business, such as design, marketing, sales, customer service, and management. You can also outsource or hire developers to build your app or product, or use tools and platforms that simplify the coding process. The most important thing is to have a clear vision, a unique value proposition, and a problem-solving mindset.

2 Myth 2: You need to create the next big thing

Another myth is that you need to create the next big thing or a revolutionary app to succeed in mobile technology. While it is great to have ambitious and innovative ideas, you don't have to reinvent the wheel or disrupt an entire industry. Sometimes, the best opportunities lie in improving existing solutions, addressing niche markets, or adding value to users' lives. The key is to find a problem that you are passionate about solving, understand your target audience , and validate your assumptions before launching.

4 Myth 4: You need to be on every platform

A fourth myth is that you need to be on every platform or device to reach your potential customers. While it is tempting to want to cover all the bases, it can also be costly, time-consuming, and distracting. Instead of spreading yourself too thin, you should focus on the platform or device that best suits your product, your audience, and your goals. You can also leverage cross-platform tools or frameworks that allow you to create apps that work on multiple devices with one code base. The key is to have a consistent and user-friendly experience across all touchpoints.

6 Myth 6: You need to launch fast and perfect

A sixth myth is that you need to launch fast and perfect or risk losing your competitive edge or your customers' interest. While it is important to be agile and responsive, it is also risky to rush or compromise on quality. You don't have to launch a full-fledged or flawless product from the start. You can launch a minimum viable product (MVP) that has the core features and functions that solve your customers' problem, and then iterate and improve based on their feedback and behavior. The key is to have a lean and customer-centric approach, and to embrace experimentation and learning.