You're tasked with a high-impact campaign on a tight budget. How can you make every dollar count?
When tasked with a high-impact campaign on a shoestring budget, you’ll need to think outside the box. Here are some strategies to help you stretch every dollar:
What creative strategies have worked for your budget campaigns? Share your thoughts.
You're tasked with a high-impact campaign on a tight budget. How can you make every dollar count?
When tasked with a high-impact campaign on a shoestring budget, you’ll need to think outside the box. Here are some strategies to help you stretch every dollar:
What creative strategies have worked for your budget campaigns? Share your thoughts.
-
Maximizing impact on a tight budget requires strategic integration of brand and performance marketing. The Multiplier Effect report indicates that businesses over-investing in performance advertising may see a 20-50% ROI reduction, while a balanced approach can boost ROI by 25-100%. Allocating 40-60% of the budget to brand marketing is recommended. Cadbury's "Say it with Chocolate" campaign in Malaysia exemplifies this, achieving significant sales growth with minimal expenditure. Additionally, influencer marketing has proven effective in the Asia-Pacific region, with brands like AirAsia leveraging it to enhance brand visibility and customer engagement.