You're tasked with handling a client's unrealistic goals. How do you navigate their expectations effectively?
In media sales, encountering clients with lofty goals is part of the job. Your challenge lies in aligning their expectations with reality without dampening their enthusiasm. The key is to understand their objectives deeply and manage their expectations through clear communication and strategic planning. By setting realistic targets and educating them on the media landscape, you can steer the conversation towards achievable outcomes. It's a delicate balance between being a dream-realist and a goal-oriented guide, ensuring that your client's ambitions are met with the right strategies and expectations.