You're tasked with crafting copy that aligns with strategic goals. How do you inject creativity into the mix?

I inject creativity by first deeply understanding the strategic goals to ensure my copy aligns with them. Then, I brainstorm unique angles and fresh approaches that resonate with the target audience while staying true to the brand’s voice. Finally, I test and refine these creative ideas to ensure they effectively support the strategic objectives.

The first place to start is to really know your audience. Being able to sound authentic will naturally lend itself to creativity but if you are off the mark with your tone because it's not the right content for that specific audience, it will fall flat ending up feeling 'corporatey' and you'll not only not engage candidates but you will lose credibility as well.

To infuse creativity while aligning with strategic goals, start by understanding the core message and objectives. Use engaging language and unique angles to make the content stand out. Incorporate storytelling or visuals to make it more memorable and impactful.

If someone explains the question to me then I might be able to come up with an answer! No guarantee, but I am smart so will give it a good try.

Outline the goals using bullet points then weave them together using creative language. It depends what the goals are so make sure you have understood these correctly. Good preparation and communication are key to planning the way a piece will run.

You're going to interact with your audience, and their needs, pain points, society, surroundings, values, roots, and preferences all matter when writing a copy. I often get projects where all the keywords, explanations, and inputs are written with the deadline, but I never stop to explore the market and the audience I'm going to write for! I often landed with an altogether different approach than the one given to me to write. I communicated my insights and research on that and managed to shift the client's perspective! It often leads to the desired results! A client came with a 10-page website content, but I convinced him to keep it scrolling only one page as people do not read much these days. It rocked!

- Research your audience thoroughly to increase your chances of connecting. Show you understand their pain points and THEM. - Create custom personas for each product/audience sector and then bring them to life using storytelling. For example: "Mia, 35, freelance marketer firecracker, juggled diverse clients. Her passion? Consumer psychology and heart-speaking campaigns. But lately, her fire flickered. Fierce competition made unique content feel like a marathon. Mia craved a way to stay ahead, to personalise her marketing magic." - Address your copy directly to 'Mia'. It'll be easier to write and sound more authentic. This approach injects creativity while aligning with strategic goals.

Mamta Sharma made a perfect point! How well do you know your audience? How well do you understand about their pains, society, values and so on. If you are writing for artists will you write the same way you would for doctors, or lawyers, or financial managers, or venture builders... You must think as a ghost writer and work with a heteronym. From now on you are this specialist on that field. Read a lot about it, get their expressions, language figures they like and so on. Believe me, creativity will flow!

I believe in the power of storytelling! Everything becomes its support system. Often, a touchy story of a brand grabs more attention than a well-written educational feed. Instead of saying, " We are offering the best TVs that can easily sync with any 3rd party system giving you amazing entertainment" You can say " Our TVs not only connect with your favourite daily soaps but it can also help kids learn lessons with amusement on kids channel" Talk about why they need it, not how great your brand is! It'd be packed with similies, metaphors and emojis.

Language is your primary tool in copywriting. Play with words, tone, and style to infuse creativity into your copy while staying aligned with strategic goals. Consider using metaphors, alliteration, or even unexpected phrases that catch the reader’s attention but still communicate the core message. The right choice of words can turn a mundane message into something memorable.

Creativity isn’t just about words. Incorporate visual thinking into your copywriting process. Imagine how your words will pair with visuals or how they can paint a picture in the reader’s mind. Suggest creative layouts, infographics, or video content that complement the copy and amplify the message, ensuring the copy is strategic and visually engaging.

A visual is worth a thousand words. Examples, storytelling and visual thinking altogether create the magic! It helps others know your narrative better, easily and quickly and is long-lasting. Select the right words at the right place, with the right impact, and at the right time before the right audience! It can do magic.

Creativity it about experimenting and testing! Try different conversational styles and approaches before different audiences. You will get to know what works where and what not! Unique ones never go off memory! So, never shy away from braving through rough weather.

Don’t be afraid to experiment within the strategic framework. Test out different approaches, tones, and formats. Creativity thrives in exploration, so try out unconventional ideas in drafts or A/B tests. Experimentation can reveal what resonates best with your audience while staying true to the strategic goals, offering fresh perspectives that might become your next big win.

Creativity is a process, not a one-time event. After injecting your creative ideas, take time to reflect on how well they align with the strategic goals. Seek feedback from colleagues or clients, and be willing to refine your work. This iterative process ensures that your creativity enhances the strategy rather than detracts from it, leading to more effective and innovative copy.