Use custom columns like ROAS by conv time to see real recent performance of your campaign. Adjust budgets based on this metric to ensure performance wont get sacrified.

When adjusting SEM budgets, prioritize high-performing campaigns and ensure you're targeting the right audience. Use historical data to identify which keywords, ads, and campaigns are driving the most ROI, and allocate more budget there. Consider using automated bidding strategies like Target CPA or ROAS to optimize spend efficiently. Avoid broad budget cuts across the board; instead, focus on reallocating funds from underperforming areas. Regularly monitor and adjust to ensure your budget works smarter, not harder, without compromising performance.

To adjust SEM budgets without sacrificing performance: --focus on optimizing campaigns for efficiency. Start by identifying high-performing keywords and reallocating budget from underperforming ones to those that drive conversions. --Use data-driven insights to refine ad copy, targeting, and bidding strategies. --Emphasize Quality Score improvements to reduce cost-per-click and enhance ad position without extra spending. --Regularly monitor performance metrics like conversion rate and click-through rate, and adjust bids to focus on high-ROI keywords. --Lastly, apply dayparting to allocate budget when users are most active, maximizing results with limited spend.

When adjusting SEM budgets, focusing on efficiency can help maintain performance. Start by reallocating funds toward high-performing keywords and ad groups, maximizing impact where there’s a proven track record of success. Analyzing performance data allows you to identify underperforming areas, making it easier to trim spending on keywords or campaigns with low ROI. Regular A/B testing for ad copy and landing pages is essential, ensuring that even with a tighter budget, your campaigns are optimized for maximum conversions. This approach helps stretch your budget while keeping outcomes strong and consistent

Here’s a strategic plan: Analyze Past Performance Data Identify which keywords, ad groups, and campaigns drive the highest conversions and have the best ROI. By understanding where your performance strengths lie, you can prioritize budget allocation toward high-performing segments and reduce spend on low-performing ones. Optimize for Cost-Effective Conversions Identify keywords with a high cost-per-conversion and assess if they’re necessary for your goals. Consider using more targeted keywords or long-tail variations that have lower CPCs but high intent. By focusing on cost-effective keywords, you can achieve better results with less budget.