You're targeting different C-suite roles. How can you tailor your messaging strategy effectively?

The very important thing to do is simply answering three questions: 1. What's important for them? 2. What are they're goals? 3. Which type of person are they? The last one is the most important. If you have to deal with a CEO, you have to push on performance and being straight to the point. If you're dealing with a CFO, be ready to wait and stay calm for several weeks or months. Because it is what it is, everyone is different and based on our role, we all take our time to take important decisions.

To effectively tailor your messaging strategy for different C-suite roles, consider the following: Understand Priorities: Research each role's specific challenges and goals (e.g., CEOs focus on growth, CFOs on financial efficiency). Customize Value Propositions: Highlight how your solution addresses their unique concerns and drives business value. Use Relevant Metrics: Present data and success stories that resonate with their priorities (e.g., ROI for CFOs, market share for CMOs). Speak Their Language: Use industry-specific terminology and address their pain points directly. Personalize Communication: Reference recent company news or achievements to show you've done your homework.

Build relationships and demonstrate expertise: Building relationships with C-suite executives is crucial. Showcasing your expertise and credibility can help establish trust and increase the chances of a successful sale. Engage with executives by sharing their content, leaving insightful comments, and connecting with them on topics they are interested in.

Aligning your solutions to the executives core concerns, and structuring your out reach focusing on what change your solution can bring to their core function. Lets you stay on top of your game while reaching out to C suite executives.

Every person in the world wants one of these tre thing: 1. Money 2. Time 3. Reputation All your products should be based on helping your target in making more money, save time or increasing they're reputation. If you are selling something that has not one of these at the base of everything, you're selling something useless. Let me give you this example: When you buy chicken breast, Wallmart is saving you time. You do not have to find a chicken, clean it, divide all the part, put them in to different boxes and so on.

Articulate the value and ROI: Clearly communicate the value and return on investment (ROI) of your product or service. C-suite executives are focused on outcomes and want to see how your offering can benefit their organization.

Never ever contact anyone at these times: - From 9.30am to 12am - From 1pm to 2pm (people hate to be contacted when they're having lunch) - From 3pm to 5pm This brings to the best times to contact your target audience: - Before 7am - 9.30am (better know they're active at 7am, if you call me at this time, I will be probably sleeping) - From 12am to 1pm (tricky one, they can be in the car and not very responsive, but it works) - From 2pm to 3pm (after lunch, for sure in the office "preparing" the afternoon) - After 5pm (after thousands things done, they more free)

En tant que consultant / formateur, j'ai appris que la preuve sociale est un levier incontournable. Dans un domaine où la profession n'est pas réglementée, il est important de prouver son expertise à travers des témoignages, des études de cas, des tips ou des mini-conférences. Lorsque je présente une étude de cas, je commence toujours par : 'Comment j'ai aidé'. Chaque prospect doit se reconna?tre dans le récit. Pour cela, chaque étude de cas doit parler précisément aux différentes personas, en étant ultra spécifique et en incluant des citations de clients pour renforcer l'authenticité. Enfin, L'impact de la preuve sociale est encore plus puissant lorsqu'elle est soutenue par des vidéos de témoignages clients.