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You’re struggling to stay up-to-date on industry news and trends. How can you use social media to get ahead?

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If you want to stand out in your industry, you need to keep up with the latest developments, insights, and opportunities. But how can you find the time and resources to do that, when you have so many other tasks and responsibilities? The answer is simple: use social media. Social media can help you learn from experts, network with peers, and showcase your value. In this article, we’ll show you how to use social media to get ahead in your industry, with some practical tips and examples.

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Lauren Krailo

Founder of Krailo Socials | Increasing top-line revenue & awareness for construction companies through LinkedIn…
Kamya Marwah

Building brands through marketing, strategy & tech ???????
Amy Sayce

Senior Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy…

1 Choose the right platforms

Not all social media platforms are created equal. Some are more suited for certain industries, topics, and audiences than others. For example, if you work in a creative field, you might want to use Instagram or Pinterest to showcase your portfolio and get inspired by others. If you work in a professional or academic field, you might want to use LinkedIn or Twitter to share your insights and connect with influencers. To choose the right platforms for your industry, you need to consider your goals, your target audience, and your content type. You also need to be realistic about how much time and effort you can invest in each platform.

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Lauren Krailo

Founder of Krailo Socials | Increasing top-line revenue & awareness for construction companies through LinkedIn marketing.
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Choosing the right social media platforms for staying informed in your industry requires understanding their strengths. LinkedIn excels at professional networking and news, while Twitter shines in delivering breaking industry updates. Industry-specific platforms offer deep dives and niche discussions, while YouTube provides visual learning and in-depth interviews. Experiment and consider your industry's pace, your preferred content format, and where you find the most valuable information to curate your ideal social media mix. This targeted approach will ensure you stay ahead of the curve.

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Amy Sayce

Senior Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy Awards
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When choosing the right platform it’s important to consider your target audience, what type of content you want to create and what you want to achieve. It’s key to be were your target audience is but don’t burnout producing content on multiple platforms if your audience is exactly the same. Sometimes it can be best to master one platform and go from there. Remember consistently is key!

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Kimberly P.
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Subscribing to newsletters is another effective way to stay up-to-date on industry news and trends. Many newsletters are curated by experts in the field and provide valuable insights, tips, and updates on the latest developments in social media marketing. By subscribing to newsletters from reputable sources, you can ensure that you're receiving high-quality, relevant information that can help you stay ahead of the curve. Newsletters can also provide valuable resources, such as case studies, interviews, and event notifications, that can further enhance your knowledge and skills in social media marketing.

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2 Follow the right accounts

Once you’ve chosen your platforms, you need to follow the right accounts. These are the accounts that can provide you with valuable information, insights, and opportunities in your industry. They can be industry leaders, influencers, experts, peers, mentors, or potential employers. You can find them by searching for relevant keywords, hashtags, groups, or lists. You can also ask for recommendations from your existing contacts or look at who they follow. Follow the accounts that are active, engaging, and credible, and avoid the ones that are spammy, irrelevant, or unprofessional.

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Kamya Marwah

Building brands through marketing, strategy & tech ???????
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Join relevant LinkedIn groups or communities where professionals in your industry are present and possibly share value and their perspectives, this should align with your interests.

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3 Engage with the content

Following the right accounts is not enough. You also need to engage with their content. This means liking, commenting, sharing, or replying to their posts, stories, or tweets. Engaging with the content can help you learn from others, show your interest and expertise, and build relationships. It can also increase your visibility and credibility in your industry, as other people might see your interactions and check out your profile. To engage effectively, you need to be respectful, relevant, and helpful. You also need to be consistent and authentic, and avoid being too self-promotional or spammy.

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Amy Sayce

Senior Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy Awards
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Consistency isn’t just about how much you post it’s about how you interact and how often. Make sure you’re commenting regularly, replying to comments and engaging with posts you’ve found insightful. Not only will you learn a lot but you’ll gain great connections and build relationships as well.

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4 Create your own content

Engaging with other people’s content is great, but creating your own content is even better. Creating your own content can help you demonstrate your skills, knowledge, and value in your industry. It can also help you attract attention, feedback, and opportunities from others. To create your own content, you need to have a clear purpose, a unique voice, and a compelling message. You also need to tailor your content to your platform, your audience, and your goals. You can create different types of content, such as blog posts, videos, podcasts, infographics, or case studies. You can also use different formats, such as stories, reels, live streams, or threads.

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Amy Sayce

Senior Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy Awards
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Creating content is a great way to develop your skills, try new styles and produce valuable, engaging content. Depending on your chosen platforms you may find yourself producing videos, creating carousels or even single posts. It’s a great skill to have!

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5 Monitor and measure your results

The last step to use social media to get ahead in your industry is to monitor and measure your results. This means tracking and analyzing your performance, your reach, and your impact. You can use various tools and metrics to do this, such as analytics, insights, or dashboards. You can also use feedback, testimonials, or referrals. Monitoring and measuring your results can help you understand what works and what doesn’t, what you can improve and what you can celebrate, and what you can learn and what you can share. It can also help you adjust your strategy, set your goals, and plan your actions.

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Amy Sayce

Senior Marketing Executive at Northern Accountants Ltd | Brand of the Year finalist at the 2024 Yorkshire Accountancy Awards
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Analytics are so important! They help you to see what is and isn’t working, let you track campaigns and let you know if you’re on track to achieve your goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nazia Kabani

Content Writer | Copywriter | Social Media Manager
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Social media is always evolving and there’s a new change literally every time you blink. Okay that was a stretch. But you get my point, right? Sticking to one platform can be the best solution here, and mastering it is even better. Follow thought leaders and engage with them. Follow certain Blogs/Channels that share up to date information. As mentioned, creating content can be beneficial too. Documenting your journey along the way can help as well. Also have a fixed time for Upskilling. Include studying trends in this timeframe. This ends your struggle.

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Jonathan Soleymani

Digital Marketing, Content Strategy & Social Media Leader | MBA, Global Business | Little League Coach
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Exploring organizations such as SocialMedia.Org and The Conference Board, with company-sponsored memberships, offers invaluable insights into cross-industry social media practices and competitor strategies. Moreover, they serve as excellent sounding boards and facilitate impactful one-on-one networking opportunities.

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You’re struggling to stay up-to-date on industry news and trends. How can you use social media to get ahead?

1

2

3

4

5

6

1 Choose the right platforms

2 Follow the right accounts

3 Engage with the content

4 Create your own content

5 Monitor and measure your results

6 Here’s what else to consider

Social Media

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You’re struggling to stay up-to-date on industry news and trends. How can you use social media to get ahead?

1

2

3

4

5

6

1 Choose the right platforms

2 Follow the right accounts

3 Engage with the content

4 Create your own content

5 Monitor and measure your results

6 Here’s what else to consider

Social Media

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