You're struggling to stay up-to-date with digital strategy trends. What's the best way to keep pace?

Following the right people to stay up to date with the current strategy and updates. Because they know, when the system will be changed.

Following the right people and companies can be a huge advantage when getting new insight and strategy compared to the rest of the competition. Discover what trends or topics you want to learn more about, find people who have the credentials and content to back up their knowledge of these topics (LinkedIn is an excellent channel for discovery), and subscribe to whatever channels they use to express their ideas and be involved through comments and messaging to further that interest. Pick their brains, ask questions, and take notes to reflect on to retain this great funnel of information.

- Create a curated Twitter list or LinkedIn group of digital strategy experts to easily access their latest posts and discussions. - Engage with the content shared by these experts by asking questions or providing your own insights, fostering a dialogue and building your network. - Attend webinars or live Q&A sessions hosted by digital strategy thought leaders to gain direct access to their expertise and advice. - Explore niche experts in areas like SEO, content marketing, or data analytics to deepen your knowledge in specific aspects of digital strategy. - Analyze and apply the strategies and tactics discussed by experts in your own projects, using them as benchmarks for success.

1. Stay Sharp with Industry News: Create a tailored news feed to stay ahead of the curve. 2. Connect in Cyberspace: Join vibrant online communities to network and share insights. 3. Virtually Network: Attend dynamic virtual events to learn from top experts and expand your circle. 4. Follow the Trendsetters: Keep tabs on influential thought leaders for fresh perspectives. 5. Practice What's Proven: Implement tried-and-tested strategies to elevate your game.

Many companies focus on their competitors and what they are doing. In general, it is essential to engage with the areas of digital marketing daily, work operationally within them, utilize social media channels, and read the most important blogs in the digital marketing field.

1) Continuous Learning: Always be plugged into the latest industry blogs and online courses. It's all about staying in the know and keeping our skills sharp. there are a 1000 courses on each digital skill! 2) Building connections digitally: Be active in online forums, LinkedIn groups, and networking events, swapping insights and learning from the best. 3) Conferences and Workshops: Soak up insights from top-notch speakers and get hands-on with the latest tools and techniques. 4) Mentorship: Learning from those who've been there, done that is invaluable. Seek out mentors who can offer guidance and support. Staying ahead means staying hungry for knowledge, connecting with fellow marketers, and never settling for the status quo.

- Set aside a specific time each week to explore and test new tools or platforms, integrating this into your workflow as a continuous learning process. - Monitor industry publications and forums for recommendations on emerging tools and platforms, staying ahead of the curve. - Engage with digital marketing communities on platforms like LinkedIn or Twitter to exchange experiences and insights on new tools. - Implement a pilot project approach for each new tool or platform, setting clear objectives and metrics to assess its effectiveness. - Share your findings and experiences with your team or network, fostering a culture of innovation and collaborative learning.

- Implement dashboards and reporting tools like Google Analytics and Data Studio to visualize and monitor your digital performance in real time. - Conduct A/B testing on different elements of your digital strategy to identify the most effective tactics and messages. - Leverage social listening tools to track brand mentions and sentiment across the web, gaining insights into customer perceptions. - Organize regular strategy review meetings with your team to discuss results, share learnings, and brainstorm improvements. - Use customer journey mapping to evaluate and optimize the end-to-end user experience across all digital touchpoints.

Accept that you can't learn everything. And this okay. The world is flooded with information both old and new and shows no sign of slowing down. It is impossible to learn everything single new idea or every new platform when you are just one person. This is not a negative. This a reminder to hone in on what you know and what you want to learn, and become an expert at a field that you have great interest and excitement for. Learn what you can, focus in on what you want to be great at, and let your self-mastery lead you to new ideas and ways of doing being to achieve the highest level of success for you.

- Cultivate a habit of reading industry reports and whitepapers from reputable sources to gain in-depth insights into market trends and forecasts. - Leverage networking opportunities within professional associations and groups dedicated to digital marketing to exchange ideas and experiences. - Engage in mentorship, either as a mentor or mentee, to share knowledge and perspectives on evolving digital strategies. - Practice reflective learning by documenting your experiences and lessons learned from each project or campaign, helping to crystallize your knowledge. - Stay curious and open-minded, embracing change as an opportunity to innovate and differentiate your digital strategy approach.