Refinar la propuesta de valor podría asemejarse a un proceso de construcción. De la etapa de dise?o, hasta la puesta en marcha, hay un recorrido. En ese trayecto, los comentarios de los clientes son fundamentales. Cómo obtenerlos, hace parte de entablar conversaciones profundas para identificar los dolores que los afectan y las soluciones que se aportan. Siempre existe un gap entre lo que se ofrece y lo que los clientes necesitan y, este refinamiento, permite calibrar y adecuar los productos y servicios para un mejor desempe?o. Busca siempre retroalimentación. La co-construcción alimenta el compromiso y aporta a la satisfacción, que se forja desde la formación de las expectativas. Un cliente satisfecho es un factor multiplicador de mercado.

When refining my value proposition got tricky, I went straight to the source—our clients. I didn’t just ask for general feedback; I asked targeted questions about what truly made a difference for them and where they saw gaps. One client said, “You solve X, but I wish you’d do Y.” That insight was gold. I took this raw, unfiltered feedback, identified patterns, and distilled it into language that clearly resonated. It was about transforming real client experiences into our core message. Leveraging feedback means listening closely, iterating, and then making it crystal-clear how we stand apart.

I had difficulty articulating our unique value for a service we recently launched, so I turned to our pilot clients for direct feedback. Their insights about which aspects they valued most helped us refine our messaging. Listening to their language and specific examples enabled us to reposition the service in a way that resonated with future prospects, making it a sharper and more compelling offer.

To sharpen my value proposition, I view client feedback as invaluable guidance. I gather insights on what clients find most beneficial and what might be missing, looking for common themes and specific pain points they highlight. This allows me to refine messaging that resonates directly with their needs and priorities. I then test these refined elements in conversations with new clients, continuously iterating based on what generates the most positive response. This ongoing feedback loop helps keep my value proposition clear, relevant, and impactful.