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You’re struggling to reach your target audience with email marketing. What tools can help you succeed?

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Email marketing is a powerful way to connect with your target audience, promote your community outreach goals, and generate leads and donations. But it can also be challenging to create engaging, relevant, and effective campaigns that reach the right people at the right time. That's why you need some tools to help you succeed. In this article, we'll explore some of the software options that can help you with email marketing, from planning and designing to sending and tracking.

本文章的要点总结

Define your objectives first:

Clearly outline your goals, audience, and message. This will help you choose the right tools and tailor your strategy effectively.### *Leverage automation tools:Use platforms with segmentation and scheduling features. Automate emails based on behavior to ensure timely and personalized communication.

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1 Define your objectives

Before you choose any tool, you need to have a clear idea of what you want to achieve with your email marketing. What are your community outreach goals? Who is your target audience? What kind of messages do you want to send them? How often and when? How will you measure your success? These questions will help you define your objectives and guide your strategy. They will also help you narrow down your options and find the tools that suit your needs and budget.

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Kylie O'Byrne

Psychology | Human Relations | Acess and Diversity | Public Relations
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using a tool like a marketing objective framework can be helpful. One such framework is the SMART criteria, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This framework can assist in defining clear and actionable marketing objectives that can guide your strategies and tactics to better reach and engage your target audience.

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2 Choose a platform

When it comes to email marketing, one of the most essential tools is a platform that allows you to create, manage, and send your campaigns. There are a variety of options to choose from, but you should look for features like ease of use, segmentation and personalization, automation and scheduling, and analytics and reporting. User-friendliness is key, so look for a platform with an intuitive drag-and-drop editor or customizable templates. Segmentation and personalization capabilities enable you to tailor your emails according to the interests, behavior, location, or other criteria of your audience. Automation and scheduling features let you trigger campaigns based on sign-ups, purchases, or birthdays and send them at the best time for your audience. Finally, analytics and reporting capabilities provide insights into your campaign performance such as open rates, click-through rates, conversions, or unsubscribes so that you can optimize your strategy.

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Ayten Anderson, OhioCED

Economic Development & Marketing Professional
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To enhance your email marketing reach, leverage tools like Mailchimp, SendGrid, or HubSpot. These platforms offer features such as audience segmentation, A/B testing, and analytics to refine your strategy. Implementing tools like Clearbit or FullContact can enrich your contact data, while platforms like Canva help design visually appealing emails. Consider personalization tools to tailor content, and regularly analyze metrics to fine-tune your approach. A well-crafted and targeted email strategy can significantly improve engagement with your target audience.

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Kylie O'Byrne

Psychology | Human Relations | Acess and Diversity | Public Relations
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When defining marketing objectives and strategies to reach your audience, utilizing a platform like HubSpot can be beneficial. HubSpot provides a comprehensive set of tools for inbound marketing, customer relationship management (CRM), and analytics, which can help you define and execute your marketing objectives effectively.

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3 Design your emails

When creating emails for marketing purposes, it is important to have a design tool that helps you create attractive, responsive, and accessible content that will catch your audience's attention. Whether you use the design tool provided with your platform or a separate one that integrates with it, there are specific features to look for. Mobile-friendliness is key, as you want your emails to look good on any device, screen size, or browser. Additionally, accessibility is a must - make sure the design tool allows for contrast colors, alt text, captions, and keyboard navigation for people with disabilities. Lastly, testing should be available so you can preview emails in different clients and check for spam filters before sending them out.

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4 Grow your list

To succeed with email marketing, you need to have a list of subscribers who are interested in your community outreach and who have given you permission to contact them. To grow your list, you need a tool that helps you capture leads, such as a landing page, a pop-up, a form, or a quiz. When selecting a tool, keep in mind that it should offer something valuable to your potential subscribers, such as a free ebook, a webinar, a newsletter, or a discount. Additionally, the tool should allow you to create a clear and compelling call to action that encourages your visitors to sign up. Finally, the tool should comply with the email marketing laws and regulations, such as the CAN-SPAM Act or the GDPR, and collect consent, privacy policy, and unsubscribe options.

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5 Engage your audience

Once you have your list, you need to keep your subscribers engaged and interested in your community outreach. To do that, you need a tool that helps you create content that is relevant, valuable, and timely for your audience; such as a blog, a podcast, a video, or a social media post. Look for features like content strategy which allows you to plan according to objectives, audience, and calendar; content creation which helps to create informative, entertaining, and persuasive content; and content distribution which drives traffic and conversions through different channels like email, social media, or website. All of these features should be available in the tool to ensure successful community outreach.

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Vachel Hudson, MBA

Reinvesting in Communities and Housing (RICH) | Creating Thriving and Equitable Communities
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If you’re having trouble reaching your target audience via an email marketing campaign, I’d suggest you get from behind the desk and out from in front of the laptop/computer and hit the pavement. Shake hands, attend networking events, participate as a vendor at community events and others to engage, grow and increase your email list and target audience. Personalize yourself and your business and let you—the expert—do the talking, marketing and persuading rather than hoping someone reads and takes action on “another email”. Your target audience may be burnt out of checking their emails for products/services and a good ol’ classic face-to-face marketing strategy can help re-energize your campaign.

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Kathleen Hackney, MBA
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Timely and relevant email communications are key to engaging your audience. Messaging can be automated around customer behaviors such as visiting your website, abandoning cart, or purchasing a product. Send emails that are customized based on their tastes including product education, special offers, complementary products available, and exclusive events. By leveraging customer data, your business can craft email campaigns and communications that resonate on an individual level. You can customize campaigns using information related to previous purchase history, demographic insights, account preferences, and more. This not only improves engagement but also nurtures a relationship where customers feel genuinely understood and catered to.

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6 Learn and improve

To maximize the success of your email marketing campaigns, you need a tool that helps you learn from your results and improve. This could be the analytics and reporting tool that comes with your platform, or a separate tool that integrates with it. Look for features such as benchmarking, testing, and optimization. Benchmarking allows you to compare your performance with industry standards, competitors, or previous campaigns. Testing lets you experiment with different elements of your campaigns and find out what works best for your audience. Finally, optimization lets you apply the insights and feedback you get from testing and analytics to improve your campaigns.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re struggling to reach your target audience with email marketing. What tools can help you succeed?

1

2

3

4

5

6

7

1 Define your objectives

2 Choose a platform

3 Design your emails

4 Grow your list

5 Engage your audience

6 Learn and improve

7 Here’s what else to consider

Community Outreach

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You’re struggling to reach your target audience with email marketing. What tools can help you succeed?

1

2

3

4

5

6

7

1 Define your objectives

2 Choose a platform

3 Design your emails

4 Grow your list

5 Engage your audience

6 Learn and improve

7 Here’s what else to consider

Community Outreach

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感谢您的反馈

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