You're struggling to reach decision-makers. How can you leverage referrals to break through the gatekeepers?
When direct approaches fail to reach decision-makers, leveraging referrals can provide a much-needed shortcut through the gatekeepers. Here's how to use them effectively:
- Cultivate relationships with industry connectors who can introduce you to the right people.
- Offer value first without asking for anything in return to build trust and goodwill.
- Keep your request specific and easy for your referrer to communicate on your behalf.
How have referrals changed the game for you in business networking?
You're struggling to reach decision-makers. How can you leverage referrals to break through the gatekeepers?
When direct approaches fail to reach decision-makers, leveraging referrals can provide a much-needed shortcut through the gatekeepers. Here's how to use them effectively:
- Cultivate relationships with industry connectors who can introduce you to the right people.
- Offer value first without asking for anything in return to build trust and goodwill.
- Keep your request specific and easy for your referrer to communicate on your behalf.
How have referrals changed the game for you in business networking?
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