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You’re struggling to prioritize user feedback in product engineering. What can you do to make it easier?

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As a product engineer, you know how valuable user feedback is for improving your product. But how do you decide which feedback to act on, and which to ignore or defer? User feedback can come from various sources, such as surveys, reviews, support tickets, user interviews, analytics, and more. It can also be conflicting, vague, or biased. Prioritizing user feedback can be challenging, but not impossible. In this article, you will learn some practical tips and tools to help you prioritize user feedback in product engineering.

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Manoj Mohan

Head of Engineering | Technology Executive | APIs, Data & AI/ML | I help grow teams & build SaaS products | Scale…

1 Define your product goals and vision

Before you start collecting and analyzing user feedback, you need to have a clear idea of what your product is, who it is for, and what value it provides. Your product goals and vision should guide your feedback process and help you filter out irrelevant or contradictory feedback. You should also align your feedback with your product roadmap and strategy, and communicate them to your stakeholders and users.

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Manoj Mohan

Head of Engineering | Technology Executive | APIs, Data & AI/ML | I help grow teams & build SaaS products | Scale services & products for 100M+ users
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Start by establishing a feedback loop. Cultivate an open channel of communication with users. Listen to their experiences, their pain points, and their nice-to-have wishes. Incorporate their perspective into your product roadmap. Product engineering is all about the seamless, frictionless user experience. Empower your engineering team to implement a culture of user-centric decision-making. This ensures the user feedback doesn't fall on deaf ears but makes a real difference. In the end, it's all about keeping your users at the center of your product engineering journey. That’s how you build a product that delivers value and stands out in the market.

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2 Categorize and quantify your feedback

User feedback can be qualitative or quantitative, and it can vary in terms of urgency, importance, and impact. To prioritize your feedback, you need to categorize and quantify it using some criteria or metrics. For example, you can use the RICE framework (reach, impact, confidence, and effort) to score and rank your feedback based on how many users it affects, how much it improves their experience, how confident you are in your estimates, and how much work it requires. You can also use other frameworks, such as Kano, MoSCoW, or ICE.

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Amar Ratnakar Naik

Strategic Engineering Leader | Digital Transformation Expert | Product Engineering & Management | AI & Generative AI Innovator | Web3 Enthusiast | Research & Development Leader
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MoSCoW (Must-have, Should-have, Could-have, Won't-have) can also be used to assign scores and rank feedback based on specific criteria

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3 Use feedback management tools

Feedback management tools can help you collect, organize, and analyze user feedback from different sources and channels. They can also help you visualize and prioritize your feedback using various methods and features. Some examples of feedback management tools are UserVoice, Canny, Productboard, and Roadmap. These tools can help you create feedback boards, surveys, polls, feature requests, roadmaps, and more. They can also integrate with other tools, such as your CRM, support, or analytics platforms.

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4 Validate and test your feedback

Not all user feedback is accurate or actionable. Sometimes, users may not know what they want or need, or they may have unrealistic expectations or assumptions. Therefore, you need to validate and test your feedback before you implement it. You can use various methods to validate and test your feedback, such as user testing, prototyping, A/B testing, or beta testing. These methods can help you verify if your feedback solves a real problem, meets user needs, and generates positive outcomes.

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5 Get feedback on your feedback

Feedback is not a one-way street. You also need to get feedback on your feedback, meaning you need to communicate with your users and stakeholders about how you are using their feedback and what results you are achieving. Getting feedback on your feedback can help you build trust and loyalty with your users, improve your feedback quality and quantity, and measure your feedback effectiveness. You can use various channels to get feedback on your feedback, such as email, social media, blog posts, newsletters, or in-app messages.

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6 Review and refine your feedback process

Finally, you need to review and refine your feedback process regularly. User feedback is not static, but dynamic and evolving. Your users, product, market, and competitors may change over time, and so should your feedback process. You need to monitor and evaluate your feedback process and see if it is helping you achieve your product goals and vision. You also need to identify and address any challenges or gaps in your feedback process, such as feedback overload, bias, or noise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amar Ratnakar Naik

Strategic Engineering Leader | Digital Transformation Expert | Product Engineering & Management | AI & Generative AI Innovator | Web3 Enthusiast | Research & Development Leader
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Continuously iterate and improve: Regularly review your prioritization process: Be open to feedback and adjustments as your product evolves and user needs change. Measure the impact of your decisions: Track how implemented feedback influences user satisfaction and key metrics to refine your prioritization approach.

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You’re struggling to prioritize user feedback in product engineering. What can you do to make it easier?

1

2

3

4

5

6

7

1 Define your product goals and vision

2 Categorize and quantify your feedback

3 Use feedback management tools

4 Validate and test your feedback

5 Get feedback on your feedback

6 Review and refine your feedback process

7 Here’s what else to consider

Product Engineering

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You’re struggling to prioritize user feedback in product engineering. What can you do to make it easier?

1

2

3

4

5

6

7

1 Define your product goals and vision

2 Categorize and quantify your feedback

3 Use feedback management tools

4 Validate and test your feedback

5 Get feedback on your feedback

6 Review and refine your feedback process

7 Here’s what else to consider

Product Engineering

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