You're struggling to make your presentation stand out. How can you use video to make it more engaging?

1 Choose the right video format

Depending on your goal, your audience, and your platform, you can use different types of video in your presentation. For example, you can use a pre-recorded video to introduce yourself, showcase your work, or share a testimonial. You can use a live video to interact with your audience, answer questions, or demonstrate a product. You can also use a hybrid video, where you combine pre-recorded and live elements, to create a dynamic and flexible presentation. The key is to choose the video format that suits your purpose and your style.

2 Keep it short and relevant

Video can be a powerful tool, but it can also be a distraction if it's too long, too boring, or too off-topic. To avoid losing your audience's interest, keep your video segments short and relevant. Ideally, your video should be no longer than 3 minutes, and it should support your main point or message. Avoid using video for the sake of video, or to fill up time. Instead, use video to enhance your presentation, to illustrate your points, or to create a memorable impression.

3 Plan and practice your video

Whether you're using pre-recorded or live video, you need to plan and practice your video before you present it. Planning your video means having a clear script, a good structure, and a strong call to action. It also means choosing the right equipment, setting, and lighting for your video. Practicing your video means rehearsing your delivery, timing, and transitions. It also means testing your video quality, sound, and connection. By planning and practicing your video, you can avoid technical glitches, awkward pauses, and nervous mistakes.

5 Review and improve your video

Using video in your presentation is not a one-time thing. You need to review and improve your video regularly, to make sure it's still relevant, effective, and engaging. Reviewing your video means watching it yourself, or asking someone else to watch it, and evaluating its strengths and weaknesses. Improving your video means making changes, updates, or edits based on your feedback and results. By reviewing and improving your video, you can keep your presentation fresh, current, and impactful.

Using video in your presentation can make a big difference in your audience's attention, interest, and action. Video can help you tell a story, show your personality, demonstrate your expertise, and create an emotional connection. By following these tips, you can use video to make your presentation stand out and shine.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?