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You're struggling to make your content stand out. How can conflict resolution skills help you?

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You know that creating engaging and valuable content is essential for your online presence, but you also face a lot of competition and noise. How can you make your content stand out and connect with your audience? One surprising skill that can help you is conflict resolution. In this article, you'll learn how to apply some conflict resolution techniques to your content creation process and improve your results.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader

1 Identify the problem

The first step in resolving any conflict is to identify the problem and its causes. Similarly, when you create content, you need to know what problem you're trying to solve for your audience and why they care about it. This will help you craft a clear and relevant message that addresses their pain points, needs, or goals. To identify the problem, you can do some research, ask questions, or use tools like surveys, polls, or analytics.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader
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Always put yourself in your audience’s shoes, both when coming up with ideas and creating the content. If your content is product or service related, comments, reviews, and sales notes are a major asset in establishing what problem your audience is trying to solve when they come to you/your company. In any kind of content creation, center your audience and focus on their pain and frustration. Put them first and talk directly to them.

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Vivek Kumar Govila

Ex EY | Ease of Doing Business | Investment Promotion | Project Management | Client liaising | Monitoring & Evaluation | Document Mgt System | Process Improvement | Implement ISO 9001 | Capacity Building | Research
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In a saturated content landscape, embracing conflict resolution skills can be a game-changer. Instead of conforming, embrace contrarian perspectives. Challenge industry norms, spark thought-provoking debates, and ignite discussions that disrupt the status quo. By courageously addressing contentious issues head-on, you'll captivate audiences hungry for authentic voices that provoke self-reflection and intellectual growth. Mastering conflict resolution empowers you to navigate opposing viewpoints tactfully, fostering a community of engaged, critical thinkers who appreciate your unique angle. Embrace the power of respectful dissent, and watch your content soar above the noise.

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2 Listen actively

The second step in resolving any conflict is to listen actively to the other party and show empathy and respect. Likewise, when you create content, you need to listen actively to your audience and show them that you understand and value their perspective. This will help you build trust and rapport with them and make them more receptive to your content. To listen actively, you can use social media, blogs, forums, or reviews to monitor their feedback, opinions, or questions.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader
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The most important piece of this section is “build trust”. To make content really stand out, practice refining it based on reader feedback and using comments and suggestions to create follow up pieces and go in more detail. This is one way to actively demonstrate putting your audience first and will go a long way in establishing trust. And readers that trust your perspective will keep coming back to your content.

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3 Generate options

The third step in resolving any conflict is to generate options for a possible solution that satisfies both parties. Similarly, when you create content, you need to generate options for a possible solution that satisfies your audience and your objectives. This will help you create content that is useful, relevant, and actionable for your audience and that also aligns with your brand, values, and goals. To generate options, you can use brainstorming, mind mapping, or outlining techniques.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader
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One important thing to remember is that you don’t only need multiple options for topics in general but also different options for how to approach those topics. For example, if one topic you have in mind is “workplace safety”, you can approach that one general idea from more specific angles to come up with various different pieces of content.

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4 Evaluate options

The fourth step in resolving any conflict is to evaluate the options and weigh their pros and cons. Likewise, when you create content, you need to evaluate the options and weigh their effectiveness and feasibility. This will help you create content that is optimal, realistic, and consistent for your audience and your strategy. To evaluate options, you can use criteria, metrics, or feedback to measure their impact, quality, or suitability.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader
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Show your readers both the good and the bad about your product, service, or topic. Whatever you’re discussing, there will always be reasons that it isn’t for everyone. Don’t try to hide or bury those — sharing them openly builds trust.

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5 Negotiate agreement

The fifth step in resolving any conflict is to negotiate an agreement that is acceptable and beneficial for both parties. Similarly, when you create content, you need to negotiate an agreement with your audience that is acceptable and beneficial for both of you. This will help you create content that is persuasive, compelling, and engaging for your audience and that also converts them into loyal fans, customers, or advocates. To negotiate agreement, you can use storytelling, copywriting, or call-to-action techniques.

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6 Follow up

The sixth and final step in resolving any conflict is to follow up and ensure that the agreement is implemented and maintained. Likewise, when you create content, you need to follow up and ensure that your content is delivered and maintained. This will help you create content that is fresh, updated, and relevant for your audience and that also strengthens your relationship and reputation with them. To follow up, you can use scheduling, editing, or repurposing techniques.

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Nikki Sneed

RevPartners | Writer, Strategist | Inclusion Enthusiast | Neurodivergent Leader
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Another way to follow up is from the audience’s point of view. Do they have a clear next step? Do they know what to read or view next?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Romain Didelot
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Le principal point commun entre l’écriture d'un contenu pour convaincre et la résolution de conflit est l'empathie. Mettez vous à la place de votre client cible : quel type de problématique pouvez-vous rencontrer au quotidien ? Quel process chronophage pourrait être réduit ou automatisé par la solution que vous proposer ? vous aurez toutes les chances de rendre votre propos honnête et réellement utile, depuis la perspective de la personne que vous visez.

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You're struggling to make your content stand out. How can conflict resolution skills help you?

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1 Identify the problem

2 Listen actively

3 Generate options

4 Evaluate options

5 Negotiate agreement

6 Follow up

7 Here’s what else to consider

Content Creation

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