When you're juggling limited resources for brand guideline updates, it's all about prioritization like a pro! Start by assessing which elements are the most visible and impactful—think of them as the VIPs of your brand. Tackle those first! Next, take advantage of free or low-cost design tools—because who doesn’t love a good bargain? Finally, gather your team for a brainstorming session; sometimes the best ideas come from the most unexpected places (or snack breaks). How do you keep your brand shining when resources are tight? Let’s swap strategies!

Here 3 strategies you can follow: Identify Key Areas: Focus on the most critical elements of your brand identity, such as logos, colors, typography, and messaging. Determine which aspects need immediate attention. Gather Team Input: Consult your team to identify pain points and suggestions. Their insights can help prioritize updates based on actual needs and usage. Set Clear Objectives: Define specific goals for the updates. Whether it’s improving consistency or enhancing brand visibility, having clear objectives will guide your efforts.

If you're struggling with limited resources for brand guidelines updates, prioritize by focusing on the most impactful and frequently used elements first. For example, if your logo, color palette, and typography are consistently used across digital and print materials, start with updating those key visual assets. You can delay less critical sections, like tone of voice guidelines or secondary design elements, for a later phase. Additionally, consider leveraging templates or outsourcing specific tasks, such as revising brand assets or creating a style guide template, to streamline the process while staying within your resource limits.

Managing and updating a brand guide is not light work. It involves juggling many different aspects. And often the person managing the brand guide is also involved in many different other works. So, a good way to update brand guides with limited resources is to incorporate the updates along with the works that make them necessary. A hack I use is to update the brand guide as well when I work on something that is in a direction different from the guide but is going to be a repeating need....

I've been there—limited resources but a ton of brand updates to get through. It’s overwhelming, right? What helped me was breaking it down. I started with the essentials—the logo, colours, tone of voice—because those are the core of any brand. Once those were aligned, I focused on the platforms where our audience was most active. No need to do everything at once, though. I just tackled one thing at a time, starting with the areas that would make the biggest impact. It’s all about working smarter, not harder, and making sure every update counts!