You're struggling with industry jargon in your writing. How do you make it understandable for everyone?
Are industry terms baffling your audience? Share how you simplify complex jargon for clearer communication.
You're struggling with industry jargon in your writing. How do you make it understandable for everyone?
Are industry terms baffling your audience? Share how you simplify complex jargon for clearer communication.
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I'm particularly loving the comments on this article from editors who can't spell or use an apostrophe correctly. Really enlightening.
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You need to be mindful of the fact that, while you may be familiar with the industry, someone else might be reading about it for the first time. Keep your words, language, and the flow of your writing simple. Use examples, analogies, and references that can turn an industry-specific article into something easy to understand. My personal favourite approach is using stories—it works like magic! When a reader is immersed in a story, they can learn something valuable without even realizing how complex the topic actually is.
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Especially in the financial arena, this can be a challenge for writers. Terms that might be well-known and commonplace for financial services professionals -- an "exchange-traded fund", as an example -- might not be familiar to a general readership. So the key is to know your audience and tailor the information to them. With some publications, a certain level of investment knowledge might be assumed; with others, you might have to walk readers through quick definitions, to make sure everyone is on the same page. In general, err on the side of making complex information very clear and understandable, so it doesn't go over people's heads.
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All writers succumb to jargon from time to time. But recognizing that you’re content has it is the first step to change things! (much like therapy). I suggest taking a step from your daily routine of skimming through hundreds of articles and blogs online. You need to take a chill pill - go for a walk, watch a sitcom, meet a friend, or whatever floats your boat! Then, you regroup yourself and bring the human side of back into the game. It may sound like oversimplification of things but it always works for writers who are deal with a large quantum of work.
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When struggling with industry jargon, here’s how I make it easy for everyone to understand: 1. Replace complex terms with simple ones: If a word is too technical, I swap it for something more familiar. For example, instead of saying synergy, I can say working well together. 2. Explain the jargon: If I must use a technical term, I explain it right away. For instance, if I say SEO (Search Engine Optimization), I follow it up with, this is how we make sure a website shows up on Google when people search. 3. Use examples or comparisons: I try to use simple examples to explain tricky ideas. If I’m talking about cloud storage, I compare it to saving things in an online folder you can access from anywhere, like Google Drive.
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