Starting point is collecting data for analysis. For example. Buying patterns, age and so on, done through tracking tools, website visits and other crm systems. It would be necessary to segment your clients in order to be specific in your messaging. Pensioners would rather receive a hard copy of a report than download a soft copy, so it is important to know your clients preferences.When are clients most likely to open and read such communication, the timing is important as well. No one wants to receive their bank statement mid month late at night. By combining data-driven insights, user-centric strategies, and agile technology, businesses can deliver relevant, timely communication that enhances engagement and loyalty.

Customer feedback is insightful and it cannot be overwhelming. If it is overwhelming, it almost always indicates a trend. Assuming this to be critical, one must conclude that there needs to be a change in the service / product offering. Reviewing the G2M thus becomes necessary and in the short rum incremental augmentation in the offering needs to be considered. This can be best accomplished by working out a pilot batch of customers and working with them via a human connection, always. The results will help to review the broader G2M of the offering.

The best person to help you improve is your customer through feedback. Any organisation success depends upon the actions taken on feedback by continuous review mechanism. To get valuable feedback you need to hear customers carefully and create an environment where customer will be encouraged to give feedback. It’s important to act on feedback and if possible get back to the customer who has given the feedback and thank him. Take positively all the critics and work on to change their opinion. Create a personal level communication mechanism for your key customers to get feedback and get market offerings which will help you to improve further.

Segment Your Audience: Categorize customers based on preferences, behaviors, and feedback type to tailor responses. Use Preferred Communication Channels: Offer multiple channels (email, social media, chat) and let customers choose how they want to communicate. Personalize Responses: Address customers by name, reference past interactions, and provide specific solutions based on their feedback. Timely and Empathetic Replies: Respond quickly with understanding, acknowledging their concerns and showing that you care. Follow Up: Reconnect with customers to ensure satisfaction and show that their feedback led to improvements.