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You’re struggling to find your voice in PR. How can you develop assertiveness and make yourself heard?

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Public relations (PR) is a competitive and fast-paced field that requires excellent communication skills, creativity, and confidence. However, you may sometimes feel intimidated, overwhelmed, or ignored by your clients, colleagues, or media contacts. How can you overcome these challenges and assert yourself as a PR professional? Here are some tips to help you develop assertiveness and make yourself heard in PR.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations |…
Mohammad Zaid

Business Analyst | MBA | Digital Health | Mobile Apps | Proposal Writing | MySQL | PowerBI | Tableau | Public Speaking…
ANIRUDDHA CHATTERJEE

Strategic Communications | Public Relations | Public Affairs | Advocacy l Crisis Management | Stakeholder Management l…

1 Identify your strengths

The first step to becoming more assertive is to recognize your value and expertise as a PR practitioner. What are your skills, achievements, and unique perspectives that you can bring to the table? How do you contribute to your organization's goals and reputation? How do you solve problems and deliver results for your clients? By identifying your strengths, you can boost your self-esteem and confidence, and communicate them effectively to others.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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Ask yourself: What distinct flavors do I add to the mix? How do my efforts align with and propel the organization’s ambitions forward? How do I navigate the complex maze of challenges to secure wins for my clients?

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Mohammad Zaid

Business Analyst | MBA | Digital Health | Mobile Apps | Proposal Writing | MySQL | PowerBI | Tableau | Public Speaking | CSR Projects Writing | Hispanohablante
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To develop assertiveness in PR: 1. Recognize your value. 2. Speak with confidence. 3. Practice active listening. 4. Set clear objectives. 5. Seek opportunities to contribute. 6. Express yourself respectfully.

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ANIRUDDHA CHATTERJEE

Strategic Communications | Public Relations | Public Affairs | Advocacy l Crisis Management | Stakeholder Management l Government Relations | CSR | 30K+ LinkedIn Network |
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Here are three assertiveness strategies to amplify your impact: a) Define Your Vision: Craft a compelling vision for your PR journey. What do you stand for? What legacy do you want to leave? When you’re clear, your voice resonates. b) Speak with Conviction: Assertive leaders communicate strategy and objectives with unwavering confidence. Be the compass guiding your team through the PR wilderness. c) Create Safe Spaces: Encourage dialogue. Let team members voice concerns without fear. Do keep in your top of mind, that star ideas often emerge from the quietest corners.

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Rondinelle Oliveira??

Marketing & Public Relations Strategist | ??Driving Growth with Innovation | ?? Speaker| ?? Impactful Campaigns |??Connecting Brands to Success | AI Researcher and Enthusiast ??
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To develop assertiveness in PR, start by building a deep understanding of your topics to boost confidence. Practice clear, concise communication; focus on articulating your points with conviction. Listen actively to others, showing respect and openness to feedback, which in turn encourages reciprocal respect for your voice. Engage in public speaking or improvisation workshops to improve your presentation skills and comfort in expressing yourself. Set small, achievable goals for assertive behavior in meetings or interactions, gradually increasing challenges. Finally, seek a mentor in PR who exemplifies assertiveness to guide and provide feedback on your progress.

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2 Set clear boundaries

Another key aspect of assertiveness is to set clear boundaries and expectations for yourself and others. This means being able to say no to unreasonable requests, prioritize your tasks, and delegate when necessary. It also means being respectful of other people's time, opinions, and needs, and expecting the same in return. By setting clear boundaries, you can avoid conflicts, stress, and burnout, and focus on your core responsibilities and goals.

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3 Express your opinions

As a PR professional, you need to be able to express your opinions and ideas in a clear, concise, and persuasive manner. Whether you are pitching a story, presenting a proposal, or giving feedback, you need to articulate your points with evidence, logic, and emotion. You also need to be prepared to handle objections, questions, and criticism, and respond with grace and professionalism. By expressing your opinions, you can demonstrate your expertise, creativity, and leadership, and influence others to support your vision.

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4 Listen actively

Being assertive does not mean being aggressive or dominating. It also means being able to listen actively and empathetically to others. Listening is a crucial skill in PR, as it helps you understand your clients' needs, your colleagues' perspectives, and your media contacts' interests. Listening also helps you build rapport, trust, and credibility with others, and show them that you value their input and feedback. By listening actively, you can improve your communication, collaboration, and negotiation skills, and find win-win solutions.

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Tiago Barros

Senior Public Relations Coordinator at Unilever & Learning Facilitator at MIT Professional Education
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Seek to understand and get to know your audience in depth, as assertiveness is directly linked to how connected you are with the audience, especially nowadays when the audience seeks real and light connections.

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5 Seek feedback

One of the best ways to improve your assertiveness and performance in PR is to seek feedback from others. Feedback can help you identify your strengths and weaknesses, learn from your mistakes, and celebrate your successes. Feedback can also help you understand how others perceive you, and how you can adjust your style and approach to different situations and audiences. By seeking feedback, you can enhance your skills, knowledge, and reputation, and achieve your professional goals.

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6 Practice regularly

Finally, the most important tip to develop assertiveness and make yourself heard in PR is to practice regularly. Assertiveness is not something that you are born with or without; it is something that you can learn and improve over time. The more you practice being assertive in different scenarios, the more comfortable and confident you will become. You can practice by role-playing with a friend, mentor, or coach, by joining a public speaking or networking group, or by taking online courses or workshops. By practicing regularly, you can master the art of assertiveness and make yourself heard in PR.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sahil Sachdeva

I help Top 1% of Entrepreneurs secure Press, Podcasts, TV & Speaking Engagements!
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Firstly, it's crucial to have faith in your skills and contributions. Seek chances to voice your thoughts and ideas in team meetings, brainstorming sessions, or client discussions. Practice assertive communication methods like expressing thoughts clearly, listening actively, and maintaining professionalism. Constructive feedback from mentors or peers can refine your communication style. Above all, maintain authenticity and assertiveness while respecting others' viewpoints, fostering collaboration and respect in PR activities.

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You’re struggling to find your voice in PR. How can you develop assertiveness and make yourself heard?

1

2

3

4

5

6

7

1 Identify your strengths

2 Set clear boundaries

3 Express your opinions

4 Listen actively

5 Seek feedback

6 Practice regularly

7 Here’s what else to consider

Public Relations

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You’re struggling to find your voice in PR. How can you develop assertiveness and make yourself heard?

1

2

3

4

5

6

7

1 Identify your strengths

2 Set clear boundaries

3 Express your opinions

4 Listen actively

5 Seek feedback

6 Practice regularly

7 Here’s what else to consider

Public Relations

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