You're struggling to find clients as a freelance facilitator. How can you attract new opportunities?

Volunteer your services: Being a volunteer as a freelancer gives you wings to soar because, you gain credibility , experience, and mastery. People who have gained from you volunteering will gladly recommend you to individuals and organizations that will pay whatever it takes to get your services.

Before going way out and establishing new network, I'd say check your existing network. It is very likely that before you went on freelancing you were connected to a company- you were employed. My first clients were past companies where I was employed. See if some key people (or friends within these companies) have moved to different roles or industry. So much easier to say hi and reconnect than establish new nodes in your network.

To attract new opportunities as a freelance facilitator, it's essential to take proactive steps and embrace a mindset of relentless action. Start by leveraging your network and reaching out to past clients for referrals. Enhance your online presence through a professional website and active social media profiles, showcasing your expertise and success stories. Attend industry events and engage in online forums to connect with potential clients. Additionally, consider offering free workshops or webinars to demonstrate your skills and build credibility. By consistently putting yourself out there and showcasing your value, you'll create a steady stream of opportunities.

A double hit strategy, learn how grow through other people’s audiences – using a win- win strategy. Powerful as an Attention strategy to help you reach 1000’s of new prospects easily, you can also Nurture prospects by negotiating to have a link to a free resource where you can then build like, know and trust.

LinkedIn is a very effective way for freelance facilitators to establish an on line presence ,reach out to new clients ,communicate a differentiated value proposition for your service offering and build an effective network .

En mi experiencia, una de las claves es construir una marca personal sólida y consistente en presencial y online. Siempre optimizo mi perfil de LinkedIn para mostrar mis logros y destacar cómo ayudo a resolver problemas que enfrentan los equipos; acabo de lanzar mi perfil en TikTok también con contenido que demuestra mi experiencia y comparto peque?as reflexiones, consejos o ejemplos para posicionarme como experta en mi campo.

Desde hace ya algunos a?os contaba con la cuenta de Linkedin, sin embargo, no lo había hecho ni con intención, ni con estrategia. Desde diciembre a la fecha, he estado creando contenido, siendo estratégica, pero por sobre todo, aprendiendo, leyendo, participando en webinars, compartiendo con otras personas de otros países y de mi propio país. He logrado recuperar algo de la visibilidad que había perdido a raíz del confinamiento y de algunas situaciones personales. Diciembre será un mes para re-organizarme nuevamente, requiero ser cada vez pertinente y efectiva y crear un sistema que me permita alcanzar lo que me he propuesto en el tiempo establecido y a entera satisfacción.

The current digital era is demanding, if you want to have a better online presence you must optimize your digital profile, develop a website about yourself and your services and continually publish content on topics that interest your audience, that is just to mention a few actions but it involves more.

I’ve found that the clearer I am about WHO I serve and WHAT problems my facilitation solves the clearer my Unique selling point becomes.

Our Unique Selling Proposition is the cornerstone of our competitive edge. In a saturated market, it's critical that we not only understand but clearly articulate what sets our facilitation services apart. Whether it’s our deep industry expertise, innovative problem-solving techniques, or the measurable results we deliver, our USP is designed to resonate with our clients' most pressing needs. By consistently integrating this message across all touchpoints—marketing, sales, and client engagements—we position ourselves as the clear choice. This clarity and focus will drive client acquisition and loyalty, ensuring sustainable growth for the business.

It is essential to clearly and concisely define the problem you are solving for your customer. By doing so, you differentiate yourself from competitors and position your solution as uniquely valuable.

I think the most important thing is to frame your USP that people can easily remember. It should be pretty specific—eg “I work with companies who having trouble retaining good employees”

Facilitators are one of those things that companies don’t know that they need one… Until they need one. This is one of those services that really benefits from networking. Finding a good facilitator is hard, the finding the right one can help your company reach new Heights.

IMHO the strategic partnerships are key. People who know you well and know your value contribution and who can also support your learning and growth are more valuable in the long game than a single shot at delighting a single client at a single event. These partnerships help clarify how your unique proposition is viewed by others. Repeatedly satisfying client expectations and delivering as agreed or above and beyond further cements two way trust and confidence. Take notice of the referrals that come your way. What does it tell you about where people perceive you add value? If there is no discernible pattern are you casting your net too wide? Explore candid conversations with your strategic partners, how do they see you?

As a freelancer, I have struggled with business opportunities myself especially when market conditions are not conducive. One of the things that worked very well for me was forging strategic partnerships with global training orgs. These partnerships helped me overcome my limitation of being a freelancer with limited resources to building my network by positioning myself. It gave me an opportunity to work with best brands and leverage on my core strengths of content and facilitation without chasing new business. Use linkedin to connect with Professional Global L&D orgs and showcase your portfolio and strengths to become a facilitation partner.

I believe building a strong personal brand attracts new opportunities. Emphasize your experience, unique facilitation style & past successes. Have professional online presence, which may be through a website or a Linkdn profile that includes testimonials, case studies & relevant certifications. Be active in your networking by attending industry events where your potential clients will be in attendance, by joining professional associations, and by connecting to potential clients. Free webinars or workshops are great ways to showcase your value and help you to establish more credibility. You can even collaborate with other facilitators or org. Lastly, don't forget the power of word-of-mouth referrals: ask happy clients to refer your services.

Creo que compartir contenido de valor es una gran ventana que permite mostrar tu dominio en el tema y demostrar muchas habilidades, además de mejorar la visibilidad.

Creating content that generates added value to your audience is key. Publishing relevant content for your audience is an excellent way to demonstrate your skills, your growth in knowledge and ability to handle topics, as well as your ability to adapt to other fields and skills, especially now that audiovisual content is essential and requires learning new skills.

In addition to defining your USP, focus on building genuine relationships in your niche. Instead of just pitching your services, offer value first—host free webinars, share insightful content tailored to your ideal clients, or create a mini resource they can immediately use. This positions you as a trusted expert and keeps you top of mind. But here’s something not everyone tells you: map your client journey. Understand where your ideal clients hang out, what challenges they face daily, and when they might need someone like you. By aligning your visibility with their needs, you make it easier for them to find you at the right moment.

Simple approach, often overlooked: Primary tip -- ask for testimonials - as detailed as possible from which to draw out key "service delivery stories" -- Ensure a picture and a video are available. The key here is to ensure the story is about transformation rather than transaction. About the actions aligned with the outcomes the client wanted! Secondary tip -- ensure generic facilitation mastery. Craft three facilitation tools and techniques that highlight your mastery and position. Those you can speak to with emotion! Tertiary tip -- develop two education wings to accompany facilitation like instructing and mentoring (as examples). Ensure you are skilled in using them in practice and to chat about. Onwaord!

Follow-up is the real pain point for most people as they will concentrate on the rest first and then simply forget to follow up, also because quite frankly it’s not as exciting as the previous steps!! I recommend just checking in with your contacts and using that as an opportunity for to nurture the relationship.

Attracting clients as a freelance facilitator means embracing lead generation as a core skill. On LinkedIn, lead specialists and content creators share valuable tips that can make a huge difference. Following and learning from their insights helps build a strong, client-attracting profile. Beyond that, mastering the art of converting leads into clients is essential in today’s world. Luckily, a wealth of tools is available for freelancers—using and stacking these tools effectively is a true art form. By leveraging the right strategies, resources, and insights, you can open the door to new opportunities and consistent growth.