Explaining complex product features is a core part of the PMM role. I would start with the audience the message is meant for and work your way backwards in terms of how this solves their specific pains. Then you can determine if it's too complex for them to understand or not, as specific segments might be more technically oriented or have enough context to understand the feature. If you need to break it down, use simple language and try to do more showing than telling i.e with an interactive demo.

To explain a complex product feature I'd turn off the phone, get a piece of paper, find a quiet space and ask the question - "what is a valuable outcome that this feature will provide?" I'd set a timer for 20mins list every possible valuable outcome and not stop until the timer was up. During the 20mins, if you can't think of anything else ask - "If there was one more valuable outcome what would it be?" At the end - review this list and choose just ONE valuable outcome. Focus your narrative on communicating this within a story that articulates the value proposition of the feature within 3 key points. Human brains don't like complex things, keep it simple.

Explaining to whom? A prospect/ a developer/ investors? Your approach depends on this. In general, the feature should be the means to the end - so, focus on WHAT the feature is delivering (the result/ outcome), and the feature will be easy to explain.

I have been there struggling to explain a complex product feature without losing my audience. My secret has been, I prefer keeping it real, simple, and visual. I connect the dots to everyday life, break it down into smaller bits, and use pictures or examples to make it click. It is amazing to witness as to how a little clarity can spark understanding and excitement.

Identify your audiences and set clear goals. Tailor your message to their understanding, needs, and concerns, whether it's prospects, partners, or internal teams. Stick to the purpose (e.g., educate, sell, etc.). Use visuals like diagrams or mind maps to show how the feature fits within the larger product, connects to other features, and serves various stakeholders. Focus on explaining the benefits to relevant stakeholders, showing empathy and understanding of their pain points to make the explanation relatable and engaging. Instead of presenting the feature alone, integrate it into a broader product story. Frame it within the context of the overall solution to show how it complements other features and creates a seamless experience.