You're struggling to expand your film business. How can you use technology to achieve growth?

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Expanding your film business in today's competitive market can be a daunting task, but technology offers numerous tools to propel growth. As you navigate this landscape, understanding how to leverage these innovations is key. From streamlining production processes to enhancing distribution and marketing strategies, technology can be your ally in creating more compelling content, reaching wider audiences, and ultimately increasing your business's profitability.

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1 Digital Workflow

Embracing a digital workflow can significantly increase efficiency in your film business. By using digital scripts, schedules, and call sheets, you can ensure that your team is always on the same page. Cloud-based collaboration tools allow for real-time updates and changes, meaning that everyone from the director to the production assistants has the most current information at their fingertips. This can reduce miscommunication and save precious time during both pre-production and shooting, ultimately leading to a smoother operation and the ability to take on more projects.

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Loni Farhi

Owner, Right SHARK and CosmoBlue
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so long you know what you are doing, do not be scared going against the wind, we are looking to buy TVod B2C businesses in Canada&USA,please follow me to learn more......

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Robin Humbert

Original Content Production and Development Executive
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I disagree with this. When I’ve worked on platforms where anyone can add or change things, it leaves room for error and politics. What if John likes it but Jane doesn’t? What if Brian reports on it before John gives his feedback, or it’s an outdated version? Digital workflows work for inexperienced people who need to follow direction and don’t actually know how to do a job. And if you’re working with people like that, you’re probably paying them less, and will get a worse outcome or product.

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Davon Johnson

Group CEO at Davon E. Johnson Filmworks Production,Est.1989
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My love and passion will easily get the production done. With good business know how, and sitting down with the client all will be well

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2 Online Casting

Online casting platforms revolutionize the way you find talent for your films. You can access a global pool of actors, reducing geographical limitations and saving time on in-person auditions. These platforms often provide video audition capabilities, which means you can see an actor's performance without them having to travel to you. This not only speeds up the casting process but also opens up opportunities to discover new talent that might not have been possible through traditional casting methods.

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Robin Humbert

Original Content Production and Development Executive
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Online casting is definitely a useful first step. If your budget doesn’t include travel though, it doesn’t help to audition talent “anywhere in the world.” If you’re trying to get UGC, it is very helpful and would be recommended, but be aware of the liabilities of directing someone for UGC (instead of purely licensing already made content).

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3 Virtual Sets

Virtual production techniques, like using LED walls to create dynamic backgrounds, can expand your storytelling capabilities while reducing location costs. This technology allows you to shoot scenes with complex backdrops without having to travel, which can be both time-consuming and expensive. By incorporating virtual sets into your production, you can achieve visually stunning results that were once only possible with high-budget films, thus enhancing the appeal of your projects and potentially attracting a larger audience.

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4 Data Analytics

Utilizing data analytics can transform how you approach marketing and distribution for your films. By analyzing viewer trends and preferences, you can tailor your marketing campaigns to target the most receptive audiences. This data-driven strategy can help you decide which platforms to release your films on, what type of content to produce next, and how to allocate your advertising budget more effectively. With the right analytics tools, you can make informed decisions that maximize your film's exposure and revenue potential.

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5 Social Engagement

Social media platforms offer powerful ways to engage with your audience and build anticipation for your projects. By creating compelling content, such as behind-the-scenes footage or interactive polls, you can foster a community around your film business. This engagement not only helps in promoting current projects but also establishes a loyal fanbase that is more likely to support future releases. Remember, consistent and authentic interaction with your audience can lead to word-of-mouth marketing, which is invaluable in the film industry.

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Robin Humbert

Original Content Production and Development Executive
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I agree with this, and tk better enhance it, have cast (and even crew) post, share, and engage too, to be able to hit a wider audience. Just make sure to discuss that with talent beforehand and/or include in the contract and pay.

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6 E-learning Resources

Investing in e-learning resources can help you and your team stay ahead of the curve with the latest industry trends and techniques. Online courses, webinars, and tutorials are readily available and can provide insights into new software, filming methods, and business strategies. Continuous learning ensures that your film business remains competitive and innovative, enabling you to produce high-quality content that stands out in the market.

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You're struggling to expand your film business. How can you use technology to achieve growth?

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1 Digital Workflow

2 Online Casting

3 Virtual Sets

4 Data Analytics

5 Social Engagement

6 E-learning Resources

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