You’re struggling to create social media content. What’s the best tool to help you get started?

For me a Content Calendar is a scheduling tool that helps you plan and organize your social media content in advance. It typically includes dates, content themes, post captions, and relevant media.

Content Calendar! Content Calendar! Content Calendar! Nowadays, there are diverse structures and systems to which a content calendar work. However, I believe content calendar should be your simplest and most convenient tool– not only to you, but for your clients. If your team or clients don't easily understand what on the calendar, that's not functional. Keeping it simple like using a spreadsheet is one of the best ways to keep it communicative and effective.

Using Photoshop artboards has helped me A LOT to visualise how I want my Instagram feed to look like and from there I can save the individual posts and post them across various social media channels. If you're not a Photoshop wizard, you can replicate the same process using Google Slides – screenshot or directly create visuals there. Once you've got your visuals in place, it's time to think about the copy – you can use Google Docs to write your captions or go straight into your social media channels. Most social media platforms – LinkedIn, Facebook, Instagram and TikTok – offer scheduling and the benefit of scheduling in-platform is that you can use all of the features (like tagging). Platforms like Notion and CODA can help too!

If you're struggling with creating social media content, start with Canva. It's a user-friendly graphic design tool offering a wide range of templates specifically tailored for social media platforms like Instagram, Facebook, and Twitter. Canva's drag-and-drop interface makes it easy to create eye-catching and professional-looking posts, even for beginners. It includes features for editing photos, customizing text, and incorporating elements like icons and shapes. The tool also provides inspiration and ideas through its extensive library of designs, helping to kickstart your creativity.

One of the ways is to research what's trending and then connect it with your products or solutions (if applicable). Not only could you leverage the trend, but it is also easier to catch their attention, especially in this digital age.

A Content Calendar helps you to not only visualise how your content will be consumed by your audience, but also to consider ALL of the content you're creating and how to use it more effectively: – blog posts – articles – eBooks – podcast episodes – video content – Shorts and Reels – image updates – carousels – landing pages – products The list goes on! When you're building your Content Calendar, think of your content elements like puzzle pieces that reveal the Big Picture –?your Brand ?? It helps to have weekly or monthly THEMES that give you guidance how to organise your content!

Getting started with social media content creation isn't always easy. But using a content calendar is the perfect way to organize your ideas and plan an effective strategy. Models with integrated social listening tools are also handy for catching trending topics in your niche or gaining inspiration from competitors. Let what you learn directly inform the content you include on your calendar. Plus that insight means you won't just be creating for creation's sake - you can make content people genuinely want.

Consistency: Ensures a consistent flow of content, preventing gaps or overloading your audience. Organization: Streamlines content creation and collaboration within your team. Strategic Planning: Allows you to align content with marketing goals, events, and trends. Time Efficiency: Helps you allocate time wisely, avoiding last-minute rushes.

When it comes to creating social media content, there are several tools that can significantly assist you in the process. Some of the best tools to get started are: 1. Canva: Canva is a user-friendly graphic design platform that allows you to create visually appealing images and graphics for your social media posts. It provides various templates, fonts, icons, and stock photos to enhance your content. 2. Buffer: Buffer is a social media management tool that enables you to schedule and publish your content across multiple platforms in advance. It also provides analytics to track the performance of your posts. 3. Hootsuite: Similar to Buffer, Hootsuite is another popular social media management tool that allows you to schedule and manage.

?Por qué necesito un calendario de contenido? porque es el motor de mi marca. Ten presente: 1. las mejores ideas solo serán conocidas cuando las organizas, las ejecutas y les das visibilidad. 2. Los proyectos no andan solos lamentablemente, necesitamos más que la pasión: saber qué vamos a hacer, cuándo y si finalmente funciona. 3. Los contenidos son tu historia digital, es la manera de contar a través de muchos formatos tu esencia y potencial en el mercado.

The best way to think about social media is to start with behaviour. Almost all other advertising channels - TV, print, radio, OOH, etc - are simply technologies, but putting aside the phone, ‘social’ is a behaviour. Start by thinking about what your brand stands for or what your campaign wants to communicate. Then ask what offline or online behaviours are your audience engaging in that your brand can play a part. How can you give communities a voice? How can you showcase your utility? How can you tap into culture? The best social media puts the idea into the hands of your audience. How can you use interactivity to give your audience a voice?

When it comes to creating a content calendar, you need to build it so that it works for YOU. Your schedule. Your content creation process. You might choose to include things like: - Dates - Content pillars - Which platform the post is going live on Make sure you create a calendar that works for your schedule and your social strategy.

Set Objectives: Define your social media goals and target audience. Content Categories: Identify themes or categories that resonate with your audience. Choose Platforms: Specify which social media platforms you'll focus on. Create a Schedule: Allocate specific times and dates for content posting. Collaborate: Involve your team for input, ideas, and cross-promotion opportunities. Use Tools: Leverage tools like Buffer, Hootsuite, or CoSchedule for efficient scheduling.

Gosto de dividir a cria??o do Calendário de Conteúdo em três etapas: - Planejamento: defini??o das redes sociais, temas (editorias) e o papel de cada uma na estratégia de conteúdo da marca. Aqui também vai entrar quais ser?o os kpi's usados para avaliarem a performance de cada estratégia. - Cria??o: estrutura??o do time que ficará responsável por colocar em prática a cria??o dos conteúdos do plano: designers, videomakers, copywriters, diretores de arte, jornalistas, especialistas em SEO etc. - Opera??o e monitoramento: postagem dos conteúdos em seus vários formatos, com avalia??o dos resultados a partir dos kpi's definidos anteriormente e social listening para gera??o de insights.

One thing I’ve found helpful is Research. I cannot emphasise how crucial it is to deep dive into: - Your audience > Consumer insight - The category > Need for it - Market understanding > how is the brand positioned among the TG & competition - Your brand’s objective > On marketing & business front This helps you with identifying the ‘space’ you can create content in, and keeps you away from what’s already being done. Basis that you can categorise the content ideas in your content calendar into three segments: Hero Ideas (brand focused campaigns), Hub Ideas (product/service/offer focused) and Hygiene Ideas (engaging & interactive content) Also, keeping a close eye on trends/trending topics and moment marketing does wonders to a brand.

I'd say the best tool is research — see what other people are doing, see how they're doing it, and if people are responding to it. While a calendar is helpful to have an overview, the simplest way to get inspired would be to browse aka research, which is a very important step in the whole idea-generating process. Not everything needs to be started from scratch.

Hero, Hub, Hygiene: One of my favorite ways to help plan content is creating a framework of content pillars. My favorite framework is the hero (think big campaign moments that help with awareness), hub (regular content that helps with discovery) and hygiene (stuff that people search for) model. This helps put guardrails around focus areas and gives an opportunity to gain alignment from stakeholders. Power of the 80 / 20 Rule: Another strategic imperative I adhere to is the 80 / 20 rule. This guides content planning in that you talk about yourself (as a brand / organization) 20% of the time and you talk about others / audiences the remaining 80%. Meeting someone at a dinner party who just talks about themselves 100% of the time = no thanks.

As I am personally beginning the process of establishing a brand, a content calendar is crucial in determining which platforms are performing and creating a buzz. I’ve even begun testing tags within each platform to determine what drives response. I will add additional information as I learn more…

?No te agobies! Todo/as quieren generar contenido, tener visibilidad y ganar seguidores, pero verás que: 1. Si eres organizado/a y cumples con el calendario de contenidos los resultados empezarán a llegar. 2. No publiques por publicar, para demostrar capacidades, seriedad y coherencia respeta lo planificado. ( A menos que sea una súper noticia). 3. Revisa que hace tu competencia en contenidos, pero siempre sé genuino, tu marca por más aspectos que tenga de la otra, es única.

Seasonal Relevance: Factor in holidays, seasons, or industry events for timely content. Content Mix: Include a variety of content types like images, videos, polls, and user-generated content. Engagement Metrics: Monitor and analyze engagement metrics to refine your content strategy. Flexibility: Allow room for real-time engagement and adaptation to trending topics.