You're struggling to communicate complex design decisions. How do you get non-design team members on board?

1 Visual Aids

When you're delving into the intricacies of industrial design, visual aids can be your best ally. Create clear, engaging visuals that illustrate your ideas. Think diagrams, sketches, or even simple prototypes that can make abstract concepts more tangible. This way, you're not just telling your colleagues about a design decision; you're showing them. It allows for a shared reference point that can make discussions more concrete and less prone to misunderstandings.

2 Simplify Terms

Jargon is the enemy of clear communication. You might be tempted to use technical terms and acronyms that are second nature to you, but they can be confusing to others. Instead, simplify your language. Break down complex design decisions into fundamental concepts that anyone can understand. Use analogies related to common experiences to help non-designers grasp the significance of your choices. This approach not only clarifies your ideas but also makes them more relatable.

3 Align Goals

To get non-designers on board, align your design decisions with their goals. Explain how each choice supports the project's broader objectives, whether it's improving user experience, increasing efficiency, or reducing costs. When colleagues see how design decisions align with their own targets, they're more likely to support them. It's about framing your design choices in a way that resonates with their priorities and the overall mission of the project.

4 Involve Early

Involving non-design team members early in the design process can prevent a lot of confusion down the line. Invite them to participate in brainstorming sessions or early reviews. This inclusion fosters a sense of ownership and allows them to provide input that could be valuable to your design process. By being part of the journey, they'll have a better understanding of the decisions being made and the rationale behind them.

5 Feedback Loop

Establishing a feedback loop is crucial for effective communication. Encourage non-designers to ask questions and share their concerns. Listen actively to their feedback and be willing to explain your design decisions without defensiveness. This two-way dialogue creates a collaborative atmosphere where design choices are demystified, and everyone feels heard and respected.

6 Iterate Together

Finally, embrace the iterative nature of industrial design by working together on revisions. Show non-designers that design is a process of refinement and that their feedback is valuable for making improvements. When they see their suggestions being considered and possibly implemented, it reinforces the collaborative spirit and ensures that complex design decisions are made with a unified vision in mind.