Content development is a creative and challenging skill that requires constant brainstorming, research, and experimentation. Sometimes, you may feel stuck or bored with your current topics and formats, and need some fresh inspiration to spice up your content. Here are some ways to get inspired and generate new ideas for your content.
One of the best ways to get inspired is to read widely and diversely. Reading can expose you to new perspectives, insights, trends, and stories that can spark your curiosity and imagination. You can read books, blogs, magazines, newsletters, podcasts, or any other sources that interest you or relate to your niche. You can also read outside your niche and explore topics that you normally wouldn't, such as history, science, art, or culture. Reading widely can help you discover new angles, connections, and possibilities for your content.
This is what I do when I get stuck: - Imagine your audience: What are they craving? Feed their needs! - Get weird: Explore something random and spark unexpected connections. - Chat with experts: Fresh perspectives = fresh ideas. - Team up: Collaborate with other writers and creators, double the inspiration! - Revamp the old: Dust off past content, and give it a new twist. - Experiment & and have fun: Creativity loves playful exploration. Cheers!
As a former magazine editor, these are some tried-and-tested ways: 1. Discern correlations from a macro perspective: It always helps to get some perspective by reading daily news and looking out for trends, incidents, or developments that could have repercussions on your audience. 2. From the horse’s mouth: Reach out to your readers & industry contacts for burning issues or hot topics they would like to read more about. Some of these answers may be vague or general, but a pattern may emerge over time and lead you to cool ideas. 3. Draw on your own experience: Did you encounter an incident or witness something that speaks to a problem at large for the audience you are writing? Look deeper within; you might be surprised by what you find.
If you're finding yourself in a bit of a creative rut and struggling to come up with new ideas for your content, don't worry - it happens to the best of us! One effective way to get inspired is by exposing yourself to different sources of inspiration. Explore various media platforms like magazines, books, podcasts, or even movies that are related to your niche. By doing so, you might stumble upon unique perspectives or interesting concepts that can spark new ideas for your content. Additionally, engaging with your audience and reading their comments can provide valuable insights into the topics they want to see more of. Collaborating with other creators or joining online communities within your field can also help stimulate fresh thoughts.
Here are some questions you can ask yourself to come up with content ideas; - What does my ideal client need to hear today? - What inspired me lately? - What story would I tell my friends if I would go out to dinner with them tonight? - What do I see happening in my market and what’s my unapologetic opinion about it? - Fill in the blank What your (fill in your titel) will never tell you, but I would.
One good idea can make a whole new world be it in marketing, business, or any other channel. Just one good idea. Ideas need not be complex, but creative, innovative, simple, human-centered, audience-interest-based, problem-solving, and much more. Any idea that sparks and invites the attention of the audience is laudable. But, here's the big question - Where's the source of a bundle of ideas? The answer is to work on plenty of ideas. Filter, rework, research, list the pros and cons, shortlist, and finally test it. For sure, it works.
Another way to get inspired is to use brainstorming tools that can help you generate and organize your ideas. There are many online tools and apps that can help you with this, such as mind maps, word clouds, idea generators, or content planners. These tools can help you visualize, structure, and refine your ideas, as well as find relevant keywords, headlines, and questions. You can also use these tools to collaborate with others and get feedback on your ideas.
Tengo un cuaderno donde apunto mis ideas en el momento que aparecen. Cuando necesito estar motivada recurro a mis apuntes leo mis ideas y las reciclo en caso de no estar inspirada.
Content creation is a constant creative process. Therefore, there will be times when you will struggle with coming up with new ideas. I call it the Creative’s block. I personally use the following tools to get out of the creative’s block: Idea generation: AI prompts on ChatGPT, Google Bard/Gemini or MS Co-pilot. Industry news: Use relevant hashtags and native search platforms. Subscribing to relevant newsletters on LinkedIn: Keeps me updated on what’s happening and how to leverage that. Engaging audience: sometimes your audience can hint you at what kind of content they want from you. You can use quizzes, polls and stories to generate responses and then get inspiration from them.
Toda e qualquer inspira??o é válida na cria??o de conteúdo. Pesquisar perfis do mesmo nicho que você, acompanhar tendências e até palavras chave em alta podem facilitar e te guiar na cria??o de conteúdo.
A third way to get inspired is to follow your audience and learn what they are interested in, what they are struggling with, what they are asking, and what they are sharing. You can do this by engaging with them on social media, forums, comments, surveys, or reviews. You can also use tools like Google Trends, Quora, Reddit, or BuzzSumo to find out what topics are popular, relevant, and trending in your niche. Following your audience can help you create content that is valuable, useful, and engaging for them.
Talk to your sales and customer success teams. Ask them what challenges prospects and customers are facing. Create content that addresses those challenges.
On peut obtenir des idées de contenu à foison (assez pour publier à un rythme hebdomadaire pendant plusieurs mois) rien qu'en s'intéressant de près aux problèmes récurrents de notre audience exprimés dans leurs commentaires. Que ce soit les réseaux sociaux, les articles de blogs ou les chaines youtube, ces supports regorgent de commentaires d'internautes qui se lamentent sur leurs problèmes, donnent leurs points de vue, voire critiquent votre contenu ou les commentaires des autres. Avoir un outil comme evernote permet aussi de noter toute idée de contenu qui vous passe par la tête à l'improviste et que l'on risque d'oublier si elle n'est pas notée au vol. Ces deux habitudes tiennent le spectre de la page blanche à bonne distance.
Write down your audience persona. Focus less on the audience demographics and more on their interests and pain points connected to your brand. The next step is to just write content that addresses these pain points. Still can't find enough topics? Talk directly to your customers or with your sales and support teams who regularly interact with your customers. They can tell you what the customers need, what they talk about, and what they struggle with.
Tap into Customer Service Insights: Often, the questions and challenges your customer service team encounters are a goldmine for content ideas. I guarantee every member of your CS team hears the same questions 50 times every day and are happy to tell you about it. Addressing these topics can directly respond to your audience's needs. And with a little luck, maybe even help out your customer service team by giving them a resource to point customers to.
Pro Tip: Identify the top 50 pain points of your target audience (what they’re struggling to find online, a problem requiring a unique perspective, data-backed researched inputs, latest trends in a specific area and so on) - these are the topics of your next 50 articles!
A fourth way to get inspired is to experiment with different formats and styles for your content. You can try new formats that you haven't used before, such as infographics, videos, webinars, ebooks, or quizzes. You can also try new styles that can enhance your content, such as storytelling, humor, case studies, or interviews. Experimenting with formats and styles can help you showcase your content in different ways, attract new audiences, and increase your reach and impact.
El formato, en muchas oportunidades, puede ser clave para definir el contenido que vas a presentar. A los profesionales a quienes asesoro para desarrollar contenidos les pregunto ?Cómo te imaginas esa pieza? y la misma pregunta te la puedes plantear primero. Tu ya sabes lo que quieres contar, pero muchas veces el cómo se convierte en un bloqueo creativo. Si partes desde el formato, que es el cómo y define la forma en la que tu audiencia recibirá tu contenido, ya tienes una ruta más clara, que naturalmente en el camino podrá transformarse y mejorar.
I’ve found two things helpful. One is to borrow formats from great article writers of the past. An example is a conversation style in second person. The other is to play with new tech for inspiration and to bring it with humor back to the mundane. Right now I’ve been working with AI graphics from text prompts and creating a weekly comment on residential trash collection using the illustration on my business page.
A fifth way to get inspired is to take a break and recharge your creative energy. Sometimes, you may feel overwhelmed or burned out by the pressure and expectations of content development. Taking a break can help you relax, refresh, and refocus your mind. You can take a break by doing something fun, enjoyable, or relaxing, such as hobbies, exercise, meditation, or travel. You can also take a break by learning something new, taking a course, or attending a workshop. Taking a break can help you regain your motivation, enthusiasm, and inspiration for your content.
Honestly, sometimes the best way to get back into a content groove for work is to take a break from work. So forget the "take a course" or "attend a workshop" advice. Instead, go for a walk in the woods or local park. Go to the movies. Hit up a museum or local gallery. Grab a coffee and browse the stacks in your favorite bookstore. Visit the ocean (my happy place) or some other body of water. Paint, draw, sew (if any of those are your things). Your noggin needs permission to forget about work stuff for a bit. Give it permission to play, dream, and rest. It's like your phone . . . the battery drains, and you need to let it recharge.
Sleep well and take a day off. Find a playlist to listen to music and immerse yourself in it. Without thinking about the ideas. Go for a walk or have a freestyle dance. Journal. Do not -in all this time -think of anything related to the new ideas. Ideas are recycling bin waiting to be looked in new ways. Take it easy.
Taking breaks is essential for recharging creative energy. When feeling overwhelmed or burned out from content creation, step back to relax and refresh your mind. Engage in enjoyable activities like hobbies, exercise, or meditation. Alternatively, learn something new via courses or workshops. These breaks rejuvenate motivation and enthusiasm, reigniting inspiration for content creation.
Research & exploration: Dive into some topics related to the content area you are dealing with or explore totally new subjects. You never know what might spark an idea.
Content ideas comes from your own experience or other's experiences. Your surroundings... Even while going for a walk, keep your eyes open, observe... and you will get it. Please do lot of other creative things like reading, music, painting etc. Each of the thing may inspire you. Most imaginative idea comes from the combination of various abstracts and those abstracts are shreds of real life or things. Do not force yourself to come up with something new. It won't. Sit quiet doing nothing and let the brain open...
This is why it is great to give/leave positive comments always. Comment is the best way to get content easily. You can convert your comments to content. All you've got to do is to spice it up and make it valuable.
For those who work in a team setting, brainstorm in a small group. Ask a couple coworkers who have availability to join you for a quick brainstorming session. Talking through the project and getting the bad ideas out can help you come up with something stellar.
While all five points are relevant, I always rely on everyday simple observations along with industry knowledge. You'll discover more than just content ideas which you can also tweak to fit in different formats.
If you're struggling to come up with something new, try revisiting something old. One of the interesting dynamics we're seeing with content is an increasingly shorter shelf life. So blogs, white papers, and web copy from as little as a few months ago may not have aged well. Try skimming an old piece of content and find a single point that needs some new perspective. From there, you can jot down any new ideas you have that add depth, provide clarity, or demonstrate progress. And before you know it, you've got a new piece of content that introduces a new idea while reinforcing a key message and propelling your story forward.