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You’re struggling to close deals. How can you use feedback to improve your negotiation skills?

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Negotiation is a crucial skill for any professional, especially in sales. But how do you know if you are doing it right? How can you improve your performance and close more deals? The answer is feedback. Feedback is the process of giving and receiving constructive information about your actions and results. It can help you identify your strengths, weaknesses, opportunities, and threats in negotiation. In this article, you will learn how to use feedback to improve your negotiation skills in four steps.

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Lakshmi Priya S.

"HR with 3+ years of experience. Skilled in recruitment, employee engagement, and fostering positive workplace culture."

1 Step 1: Ask for feedback

The first step to use feedback is to ask for it. Don't wait for others to tell you how you did. Be proactive and seek feedback from different sources, such as your customers, prospects, colleagues, managers, mentors, or coaches. You can ask for feedback before, during, or after a negotiation, depending on your goals and needs. For example, you can ask for feedback before a negotiation to prepare yourself, during a negotiation to adjust your strategy, or after a negotiation to evaluate your performance. When you ask for feedback, be specific about what you want to know, such as your communication style, your value proposition, your bargaining power, or your closing technique.

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Lakshmi Priya S.

"HR with 3+ years of experience. Skilled in recruitment, employee engagement, and fostering positive workplace culture."
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Actively solicit specific feedback from clients, colleagues, and mentors, focusing on areas like communication, understanding client needs, and closing techniques. Listen attentively, identify common themes, and reflect on the feedback received to set actionable improvement goals. Incorporate feedback into practice sessions, seek training or coaching as needed, and regularly measure progress against set goals. Iterate and adapt based on ongoing feedback and experiences, recognizing that improvement in negotiation skills is a continual process of learning and refinement.

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Yasmin Ramadan

MA|MPP|ESG|Communications & PR Director| Media and Content Expert| Data Driven Storyteller |Policy Specialist| Founder at AWWN Ltd.
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If you're struggling to close deals, actively seek feedback from peers, mentors, or even past clients on your negotiation techniques. Identify patterns or areas needing improvement, such as communication style, understanding needs, or handling objections. Engage in role-play exercises to practice and refine your approach based on this feedback. Additionally, research and apply negotiation strategies and psychological insights to enhance your effectiveness. Continuous learning and adapting based on feedback can significantly improve your negotiation skills, leading to more successful deal closures.

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2 Step 2: Listen to feedback

The second step to use feedback is to listen to it. Listening to feedback means paying attention to what the other person is saying, without interrupting, arguing, or getting defensive. It also means being open-minded and curious, without dismissing, ignoring, or rejecting the feedback. Listening to feedback can help you understand the other person's perspective, expectations, and needs. It can also help you discover new insights, ideas, or solutions that you may have overlooked or missed. When you listen to feedback, be respectful and appreciative, and ask clarifying questions if you need more information or examples.

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Rugwed Krupa

Daydreaming IPs & campaigns for biz & govt Jam creatively with me 24/7! National & Filmfare OTT India Nominee | Director, Copyright Media & IPs (India & UAE) | Media Delegate (GCC Comms) for G20 Bharat
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Got feedback? Don't just hear it, hear it out! No interrupting, arguing, or throwing up defensive walls. This is a chance to see things from a fresh perspective. Be curious, like a detective on the case. Don't shut down, dismiss, or toss the feedback aside. It might hold the key to a hidden gem: a new idea, a better solution, or even a blind spot you missed. Listen with respect, show appreciation (a simple "thanks" goes a long way!), and don't be afraid to ask questions. Sometimes, a little clarification can turn a head-scratcher into a "Eureka!" moment. Remember, feedback is a gift. Unwrap it with an open mind and see where it takes you.

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3 Step 3: Analyze feedback

The third step to use feedback is to analyze it. Analyzing feedback means evaluating the validity, relevance, and usefulness of the feedback. It also means comparing the feedback with your own self-assessment, goals, and standards. Analyzing feedback can help you identify the gaps between your actual and desired performance, and the causes and consequences of those gaps. It can also help you prioritize the areas that need improvement, and the actions that can lead to improvement. When you analyze feedback, be objective and critical, and use data and evidence to support your conclusions.

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4 Step 4: Apply feedback

The fourth step to use feedback is to apply it. Applying feedback means using the feedback to plan, implement, and monitor your improvement actions. It also means following up with the feedback giver, and showing them how you have used their feedback to improve your negotiation skills. Applying feedback can help you improve your negotiation outcomes, such as your win rate, your deal size, your customer satisfaction, or your reputation. It can also help you build trust and rapport with the feedback giver, and strengthen your relationship with them. When you apply feedback, be consistent and persistent, and measure your progress and results.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re struggling to close deals. How can you use feedback to improve your negotiation skills?

1

2

3

4

5

1 Step 1: Ask for feedback

2 Step 2: Listen to feedback

3 Step 3: Analyze feedback

4 Step 4: Apply feedback

5 Here’s what else to consider

Corporate Communications

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You’re struggling to close deals. How can you use feedback to improve your negotiation skills?

1

2

3

4

5

1 Step 1: Ask for feedback

2 Step 2: Listen to feedback

3 Step 3: Analyze feedback

4 Step 4: Apply feedback

5 Here’s what else to consider

Corporate Communications

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