In today's virtual sales landscape, I've encountered my fair share of challenges in building trust and authenticity I prioritize genuine connections. I make it a point to engage with my clients through personal stories. It’s amazing how relatable experiences can break barriers. Active listening has become my superpower. My team and I focus on understanding needs, ensuring our clients feel heard and valued. I leverage video calls to enhance face-to-face interactions. Seeing expressions in real-time creates a more personal touch. Transparency is key. I share both successes and challenges, fostering an environment where honesty thrives. I continually seek feedback, refining my approach to better serve my clients.

You can quit running through scripted pitches and start talking to people like humans. That's a good place to begin. Everyone is the same: "Can you see my screen? I am going to run through all the yada yada yada... ask me questions as we go... blah blah blah." Everyone's already tuned out. Ask questions about the things that THEY want to get out of the call. Show them JUST THOSE THINGS and not the whole package. People buy to solve the problem they have right now. Not the 19 other things YOU THINK they care about.

To build trust and authenticity in virtual sales, focus on clear and transparent communication. Be genuine and personable, sharing stories or experiences that resonate with your prospect. Use video calls to create a more personal connection, and actively listen to their needs and concerns. Provide value upfront with helpful content or insights, and follow up promptly. Lastly, ensure your body language and tone reflect sincerity, and always deliver on promises to build long-term credibility.

Make sure every part of your digital self expression is the same. If your social media is too fancy, your email marketing is too generic but your live sessions portray a different side, you will come across as inconsistent. You will never gain trust or increase your sales