To supercharge lead generation, marketing and sales must work as a unified force. Clear communication is key, ensure both teams are aligned on goals, KPIs, and the ideal customer profile. Regular feedback loops are essential, allowing marketing to refine strategies based on real-time sales insights. Implement joint training sessions to enhance understanding of each team’s challenges and needs. By creating synergy between marketing and sales, you’ll not only generate more leads but also increase the quality of those leads, resulting in higher conversion rates and long-term growth.

Nowadays marketing and leadgen teams work hand in hand. It means both leadgen and marketing teams target the same prospects through different methodologies. So the alignment could be well set between mark/leadgen teams i.e any new lead that leadgen has started following the mark-team needs to follow them up as well with their mark-ads It would be an ominchannel approach Obviosuly sales people needs more leads as well so leadgen/mart does not give them leads they cannot close and complete their quota. We could always ask for help from sales teams as well to help them to bring in new leads. Leverage their social network and make a combined effort to bring in more leads to the funnel

To boost lead gen, bridge marketing and sales with shared KPIs and consistent touchpoints. Regular alignment meetings keep both teams tuned in, while shared CRM systems like Salesforce help track progress and centralize data. Setting unified goals ensures both teams row in the same direction, allowing sales and marketing to co-create a seamless lead journey from first touchpoint to close.

You need to have a long-term strategy in the first place. To set up the right strategy, you need to analyze everything that happens during your sales process. After that, identify the factors that boost your lead generation and those that are less productive. If everything is processed correctly, you should get clear answers about the main sources of your leads and what areas you should boost. For some, it might be cold outreach; for others, it could be social network activity...