You're struggling to balance authenticity and promotion on social media. How can you find the right blend?

Um bom equilíbrio é a regra 3:1:1, uma propor??o simples, mas poderosa, que deve orientar sua estratégia de conteúdo. 3 conteúdos úteis e relevantes, 1 conteúdo pessoal e 1 promocional.

To balance authenticity and promotion on social media, focus on sharing relatable, behind-the-scenes content that tells your story, while mixing in promotional posts that align with your brand values. Use a ratio like 80/20, where 80% of your content is authentic, value-driven, or engaging, and 20% directly promotes your products or services. Always keep the tone conversational and customer-focused to build trust while still achieving sales goals.

Social selling is about building trust. You do that by a) sharing content that’s valuable to your audience b) using language that feels natural. Over time, you’ll show them you can help them solve their problems. Some recommend a ratio of four or five of these posts to each one offering your services. I’d go even further, anything up to 20:1, especially if you have a high-ticket offer.

Facts Tell and Stories Sell ! Share more success stories. That way you don't have to carry the pressure of being Spammy, Salesy or Pushy. Use your personal voice, focus on showcasing your expertise and passion through valuable content that educates your audience. Share industry insights, personal anecdotes, and behind-the-scenes glimpses that humanizes your brand while highlighting the value proposition. Use social listening to stay attuned to your audience's needs and concerns. Respond with empathetic and personalized engagement that builds trust and loyalty. Blend authenticity and story telling. Create a compelling online presence that resonates with your audience and drive business results. Then you are no more promoting !